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Montgomery, David B.; Urban, Glen L. - In: Corporate strategy and product innovation, (pp. 326-333). 1976

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Montgomery, David B. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 96-100

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Montgomery, David B. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 195-198

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Montgomery, David B. - In: Industrial marketing : a German-American perspective ; …, (pp. 297-319). 1986

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Montgomery, David B. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 255-264

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Montgomery, David B. - In: Journal of advertising research 13 (1973) 3, pp. 5-11

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Montgomery, David B. - In: Applications of management sciences in marketing, (pp. 99-113). 1970

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Montgomery, David B. - In: Applications of management sciences in marketing, (pp. 47-67). 1970

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Montgomery, David B. - In: Japan and the world economy : international journal of … 3 (1991) 1, pp. 61-91

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Urban, Glen L. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 119-125). 2006

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