Narrow search
Showing 1 - 10 of 100
Cover Image
Global communications
Bamossy, Gary J.; Johansson, Johny K. - In: The SAGE handbook of international marketing, (pp. 374-397). 2009
Persistent link: https://www.econbiz.de/10003792161
Cover Image
Gender research as the ingénue of marketing and consumer behavior
Costa, Janeen Arnold; Bamossy, Gary J. - In: Gender, culture, and consumer behavior, (pp. 411-432). 2012
Persistent link: https://www.econbiz.de/10009544230
Cover Image
Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10009753180
Cover Image
Post-Formation Processes in Eastern and Western European Joint Ventures
Brouthers, Keith D.; Bamossy, Gary J. - In: Journal of Management Studies 43 (2006) 2, pp. 203-229
This study examines the post-formation processes that firms use to create successful international joint ventures (IJVs). Scholars have suggested that IJV performance is dependent on the post-formation processes firms institute to overcome barriers to success created by differences in national...
Persistent link: https://www.econbiz.de/10005167361
Cover Image
Post-Formation Processes in Eastern and Western European Joint Ventures link rid="en100">*
Brouthers, Keith D.; Bamossy, Gary J. - In: Journal of management studies : JMS 43 (2006) 2, pp. 203-230
Persistent link: https://www.econbiz.de/10005878697
Cover Image
The Role of Key Stakeholders in International Joint Venture Negotiations: Case Studies from Eastern Europe
Brouthers, Keith D.; Bamossy, Gary J. - In: Journal of international business studies : JIBS ; a … 28 (1997) 2, pp. 285-308
Persistent link: https://www.econbiz.de/10005904982
Cover Image
Solving theoretical and empirical conundrums in international strategy research : linking foreign entry mode choices and performance
Martin, Xavier - In: Journal of international business studies : JIBS ; an … 44 (2013) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10009721925
Cover Image
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
Everdingen, Yvonne M. van; Bamossy, Gary J. - In: Journal of Business Research 48 (2000) 2, pp. 123-133
Persistent link: https://www.econbiz.de/10005466347
Cover Image
Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10010147918
Cover Image
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
van Everdingen, Yvonne M.; Bamossy, Gary J. - In: Journal of business research : JBR 48 (2000) 2, pp. 123-134
Persistent link: https://www.econbiz.de/10006728974