Gender research as the ingénue of marketing and consumer behavior
Janeen Arnold Costa and Gary J. Bamossy
| Year of publication: |
2012
|
|---|---|
| Authors: | Costa, Janeen Arnold ; Bamossy, Gary J. |
| Published in: |
Gender, culture, and consumer behavior. - New York, NY [u.a.] : Routledge, ISBN 1-84872-946-4. - 2012, p. 411-432
|
| Subject: | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544230