//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Principles of marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
9,432
Marketingmanagement
9,431
Marketing
8,308
Consumer behaviour
2,386
Konsumentenverhalten
2,382
marketing
1,737
Relationship marketing
1,487
Beziehungsmarketing
1,483
Theory
1,280
Theorie
1,274
Markenführung
1,268
Brand management
1,257
USA
1,207
United States
1,202
Firm performance
1,004
Unternehmenserfolg
1,002
Online-Marketing
935
Internet marketing
933
Innovation
818
SME
735
KMU
725
Social Web
712
Social web
710
Deutschland
703
Germany
699
Strategic management
615
Strategisches Management
615
Markenimage
603
Brand image
602
Advertising
540
Werbung
528
Agribusiness
496
International marketing
491
Internationales Marketing
489
Brand
474
Markenartikel
446
Marketing theory
440
Marketingtheorie
437
Marktforschung
434
Innovation management
431
more ...
less ...
Online availability
All
Undetermined
4,760
Free
4,060
Type of publication
All
Article
Book / Working Paper
31,784
Other
523
Journal
471
Type of publication (narrower categories)
All
Article in journal
10,705
Aufsatz in Zeitschrift
10,705
Aufsatz im Buch
3,741
Book section
3,741
Case study
305
Fallstudie
305
Congress Report
184
Reprint
169
Article
106
Conference paper
96
Konferenzbeitrag
96
Collection of articles of several authors
46
Sammelwerk
46
Interview
35
Systematic review
26
Übersichtsarbeit
26
Festschrift
11
Bibliografie enthalten
5
Bibliography included
5
Conference proceedings
5
Konferenzschrift
5
Nachruf
4
Hochschulschrift
3
Market information
3
Marktinformation
3
Bibliografie
2
Bibliography
2
Elektronischer Datenträger
2
Rangliste
2
Ranking
2
Report
2
Biografie
1
Biography
1
Book Part
1
Book Review
1
Case Study
1
Mehrbändiges Werk
1
Multi-volume publication
1
Rezension
1
more ...
less ...
Language
All
English
12,738
Undetermined
2,780
German
2,373
Hungarian
424
French
62
Spanish
53
Romanian
25
Italian
12
Russian
10
Dutch
9
Czech
6
Portuguese
5
Polish
3
Swedish
3
Kazakh
2
Lithuanian
2
Slovak
2
Serbian
2
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Macedonian
1
Slovenian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Homburg, Christian
41
Kumar, V.
41
Meffert, Heribert
39
Bruhn, Manfred
37
Vrontis, Demetris
33
Mitev, Ariel Zoltán
32
Keszey, Tamara
31
Good, Darrel
29
Gyulavári, Tamás
27
Gáti, Mirkó
27
O'Cass, Aron
27
Wiedmann, Klaus-Peter
27
Bauer, Hans H.
26
Irwin, Scott H.
26
Melewar, T. C.
25
Bauer, András
24
Kenesei, Zsófia
24
Morgan, Neil A.
24
Horváth, Dóra
23
Neulinger, Ágnes
23
Calantone, Roger J.
22
Kaiser, Harry M.
22
Kotler, Philip
22
Leeflang, Peter
22
Esch, Franz-Rudolf
21
Kitchen, Philip J.
21
Lindgreen, Adam
21
Pitt, Leyland F.
21
Reinecke, Sven
21
Schnitkey, Gary
21
Brettel, Malte
20
Brorsen, B. Wade
20
Gilmore, Audrey
20
Hanssens, Dominique M.
20
Hunt, Shelby D.
20
Kirchgeorg, Manfred
20
Schultz, Don E.
20
Spiller, Achim
20
Berács, József
19
Griffith, Garry R.
19
more ...
less ...
Institution
All
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
74
University of Western Sydney
19
Farm Foundation
13
University of the Philippines Mindanao
12
College of Law and Business
8
School of Marketing and International Business
8
Agricultural Economics Association of Georgia - AEAG
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
ToKnowPress
5
College of Business
4
Princeton University Press
4
Centre for Industry and Innovation Studies
3
University of Newcastle
3
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
2
International School for Social and Business Studies, Celje, Slovenia
2
Northeastern Agricultural and Resource Economics Association - NAREA
2
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
2
Academy of Marketing Science
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
Australian and New Zealand Marketing Academy Conference 29 Nov.-1 Dec. 2004 Wellington, N.Z.
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Department of Economics, Brown University
1
Department of Economics, University College London and Tel Aviv University
1
Dialog Marketing Competence Center <Kassel>
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Europäische Gemeinschaften / Rat
1
Faculty of Agricultural Economics and Rural Sociology, Bangladesh Agricultural University
1
Fernuniversität <Hagen> / Lehrgebiet Betriebswirtschaftslehre, insbesondere Operations Research
1
Foundation for Organisational Research and Education
1
Georgia State University
1
Ho Chi Minh City University of Technology
1
IMP Project Group. Conference 22nd 7-9 Sep. 2006 Milan, Italy
1
Institut Arbeit und Technik <Gelsenkirchen>
1
Intargia GmbH
1
International CINet Conference 9th 5-9 Sep. 2008 Valencia, Spain
1
International Manufacturers Leaders Forum 23-26 Oct. 2006 Taipei, Taiwan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
423
Industrial marketing management : the international journal for industrial and high-tech firms
294
Journal of Food Distribution Research
208
Journal of strategic marketing
205
European journal of marketing : EJM
184
Journal of marketing management : MM
165
Journal of the Academy of Marketing Science
145
Journal of marketing
139
Management Science
132
Journal of Agricultural and Applied Economics
130
Management science : journal of the Institute for Operations Research and the Management Sciences
120
The journal of business & industrial marketing
120
Journal of marketing communications
104
Marketing intelligence & planning
102
International Food and Agribusiness Management Review
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
91
Journal of marketing education : JME
82
Amber Waves
80
Marketing theory
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
The marketing review
71
Agricultural and Resource Economics Review
70
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of marketing research : JMR
66
Journal of Agribusiness
65
Journal of business ethics : JOBE
64
Journal of advertising research
63
Asia Pacific journal of marketing and logistics
62
Journal of historical research in marketing
62
The journal of brand management : an international journal
61
Australian Journal of Agricultural Economics
60
Business horizons
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of business-to-business marketing
56
Journal of business economics : JBE
55
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
more ...
less ...
Source
All
ECONIS (ZBW)
14,623
RePEc
2,799
BASE
913
EconStor
108
USB Cologne (business full texts)
26
Other ZBW resources
19
OLC EcoSci
3
more ...
less ...
Showing
1
-
10
of
18,491
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of organizational climate on
marketing
performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
2
A
marketing
perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
3
Harry's most important work
Hyde, Fran
- In:
Marketing theory
20
(
2020
)
2
,
pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
Saved in:
4
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Corporate fashion and circular economy : how to manage ethical challenges in
marketing
of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
6
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
7
Understanding the market in digital environment : a sensemaking framework for
marketing
strategy
Pinarbasi, Fatih
;
Kircova, Ibrahim
- In:
Strategic outlook in business and finance innovation : …
,
(pp. 185-194)
.
2021
Persistent link: https://www.econbiz.de/10012508991
Saved in:
8
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
9
Entrepreneurship education and digital
marketing
: what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
10
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->