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Brennpunkt Markenführung - ges...
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Esch, Franz-Rudolf
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The IUP journal of brand management : IJBRM
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Journal of the Academy of Marketing Science
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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Tourism management : research, policies, practice
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International marketing review
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ECONIS (ZBW)
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1
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
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2
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
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5
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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6
Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
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7
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
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8
Influences of search engine optimization on performance of smes : a qualitative perceptive
Tomasi, Stella
;
Li, Xiaolin
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011312101
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9
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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10
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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