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Twenty-one years of the Journal of Brand Management : a commemorative review

Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701

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Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

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The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

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Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study

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Social media strategy for online service brands

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Measuring the short-term spillover impact of a product recall on a brand ecosystem

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Kurdola : product portfolio decision

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Influences of search engine optimization on performance of smes : a qualitative perceptive

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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data

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The impact of disparate levels of marketplace inclusion on consumer-brand relationships

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