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Product planning : the essence of corporate strategy
Cunningham, M. T. - In: Journal of business policy 2 (1972) 4, pp. 47-61
Persistent link: https://www.econbiz.de/10002044660
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The product management function in marketing : some behavioural aspects of decision taking
Cunningham, M. T.; Clarke, C. J. - In: European journal of marketing : EJM 9 (1975) 2, pp. 129-149
Persistent link: https://www.econbiz.de/10002044657
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Product strategy for industrial goods
Cunningham, M. T.; Hammouda, M. A. A. - In: Journal of management studies : JMS 6 (1969) 2, pp. 223-242
Persistent link: https://www.econbiz.de/10002044672
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The role of customer service in industrial marketing
Cunningham, M. T.; Roberts, D. A. - In: European journal of marketing : EJM 8 (1974) 1, pp. 15-28
Persistent link: https://www.econbiz.de/10002044683
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Source loyalty in the freight transport market
Cunningham, M. T.; Kettlewood, K. - In: European journal of marketing : EJM 10 (1976) 1, pp. 60-79
Persistent link: https://www.econbiz.de/10002044688
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A study in successful exporting
Cunningham, M. T.; Spigel, R. I. - In: British journal of marketing : reporting current … 5 (1971) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10002044697
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Competitiveness through networks of relationships in information technology product markets
Cunningham, M. T.; Culligan, K. - In: Perspectives on international marketing - re-issued, (pp. 251-275). 2012
Persistent link: https://www.econbiz.de/10009684019