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Jolson, Marvin A. - In: Business horizons 15 (1972) 5, pp. 87-95

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Bänsch, Axel - In: Jahrbuch der Absatz- und Verbrauchsforschung 23 (1977) 1, pp. 105-119

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Stuteville, John R. - In: Journal of marketing 32 (1968) 3, pp. 14-18

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O'Shaughnessy, John - In: Models of buyer behavior, (pp. 169-198). 1974

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