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1
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
2
A preliminary study of first-mover advantage among e-commerce companies in India
Goparaju, Hyma
- In:
The IUP journal of business strategy : IJBS
12
(
2015
)
3
,
pp. 27-45
Persistent link: https://www.econbiz.de/10011412149
Saved in:
3
Exclusionary strategies and the rise of winner-takes-it-all markets on the Internet
Kuchinke, Björn A.
;
Vidal, Miguel
- In:
Telecommunications policy : the international journal …
40
(
2016
)
6
,
pp. 582-592
Persistent link: https://www.econbiz.de/10011621522
Saved in:
4
Early mover advantage in e-commerce platforms with low entry barriers : the role of customer relationship management capabilities
Wang, Shan
;
Cavusoglu, Hasan
;
Deng, Ziliang
- In:
Information & management : the internat. journal of …
53
(
2016
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10011448465
Saved in:
5
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
6
Using the framework of a SWOT analysis to revisit first mover profitability in the "new economy" : the case of the US apparel retailing industry
Shi, Larry
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 303-321
Persistent link: https://www.econbiz.de/10003543551
Saved in:
7
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
8
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
9
Online-Distribution als innovativer Absatzkanal
Tomczak, Torsten
;
Schögel, Marcus
;
Birkhofer, Ben
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 105-122)
.
1999
Persistent link: https://www.econbiz.de/10001366245
Saved in:
10
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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