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How important is pricing in competitive strategy?
Udell, Jon C. - In: Journal of marketing 28 (1964) 1, pp. 44-48
Persistent link: https://www.econbiz.de/10002953533
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How important is pricing in competitive strategy?
Udell, Jon C. - In: Price policies and practices : a source book in readings, (pp. 157-166). 1967
Persistent link: https://www.econbiz.de/10002953659
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A new approach to consumer motivation
Udell, Jon C. - In: Journal of retailing 40 (1964/65) 4, pp. 6-10
Persistent link: https://www.econbiz.de/10002953727
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The perceived importance of the elements of strategy
Udell, Jon C. - In: Journal of marketing 32 (1968) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10002953738
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The perceived importance of the elements of strategy
Udell, Jon C. - In: Salesmanship : selected readings, (pp. 58-69). 1969
Persistent link: https://www.econbiz.de/10002953747
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Prepurchase behavior of buyers of small electrical appliances
Udell, Jon C. - In: Journal of marketing 30 (1966) 4, pp. 50-52
Persistent link: https://www.econbiz.de/10002953760