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Markenführung im Zeitalter von...
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Brand management
13,044
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12,621
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6,375
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5,820
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5,777
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Esch, Franz-Rudolf
76
Melewar, T. C.
57
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53
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Merrilees, Bill
37
Bang, Nguyen
35
Phau, Ian
31
Balmer, John M. T.
30
Bruhn, Manfred
27
Christodoulides, George
26
De Chernatony, Leslie
26
Gupta, Suraksha
26
Ko, Eunju
26
Guzman, Francisco
25
Iglesias, Oriol
25
Romaniuk, Jenni
25
Veloutsou, Cleopatra
25
Foroudi, Pantea
24
Han, Heesup
24
King, Ceridwyn
24
Diamantopoulos, Adamantios
23
Sarkar, Abhigyan
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
20
Ind, Nicholas
20
Kunkel, Thilo
20
Meffert, Heribert
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Sattler, Henrik
20
Swoboda, Bernhard
20
Abratt, Russell
19
Fournier, Susan
19
Nakamura, Yasuhiko
19
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Journal of business research : JBR
605
The journal of brand management : an international journal
538
The journal of product & brand management
378
Journal of retailing and consumer services
291
European journal of marketing : EJM
122
Journal of Product & Brand Management
115
Psychology & marketing
110
Journal of strategic marketing
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
103
Journal of marketing management : MM
101
Marketing intelligence & planning
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Journal of marketing
85
Journal of the Academy of Marketing Science
84
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
70
Journal of marketing research : JMR
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
International journal of advertising : the review of marketing communications
65
International journal of industrial organization
65
Journal of advertising research
65
Journal of promotion management : JPM
65
Journal of fashion marketing and management
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
International marketing review
60
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of retailing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of contemporary hospitality management
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ECONIS (ZBW)
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RePEc
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EconStor
30
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1
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
2
Snob effects, exclusivity, and competition intensity
Felsch, Daniela
;
Wiese, Harald
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003709015
Saved in:
3
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
4
Generic advertising, brand advertising and price competition : an analysis of free-riding effects and coordination mechanisms
Roma, Paolo
;
Perrone, Giovanni
- In:
Review of marketing science
8
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10009505908
Saved in:
5
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
Entry deterrence of capacitated competition using price and non-price strategies
Wang, Huaqing
;
Gurnani, Haresh
;
Erkoc, Murat
- In:
Production and operations management : an international …
25
(
2016
)
4
,
pp. 719-735
Persistent link: https://www.econbiz.de/10011484056
Saved in:
8
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
9
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
Saved in:
10
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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