//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionale Werbung
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emotion
7,954
Werbung
7,512
Advertising
6,451
Consumer behaviour
4,945
Konsumentenverhalten
4,943
Werbewirkung
3,171
Advertising effects
3,168
Internet marketing
1,477
Online-Marketing
1,474
Theorie
1,111
Theory
1,111
Markenführung
1,103
Brand management
1,100
USA
936
advertising
912
United States
901
Cognition
865
Kognition
860
Beziehungsmarketing
813
Relationship marketing
813
Brand image
777
Markenimage
777
Personality psychology
774
Persönlichkeitspsychologie
774
Social Web
766
Social web
765
Customer satisfaction
734
Kundenzufriedenheit
734
Wirtschaftspsychologie
705
Economic psychology
704
Arbeitszufriedenheit
648
Experiment
648
Job satisfaction
648
Werbepsychologie
640
Psychology of advertising
638
Arbeitsverhalten
626
Work behaviour
626
Intelligence
606
Intelligenz
606
Organizational behaviour
574
more ...
less ...
Online availability
All
Undetermined
7,557
Free
1,296
Type of publication
All
Article
Book / Working Paper
10,925
Journal
156
Other
19
Database
1
Type of publication (narrower categories)
All
Article in journal
13,206
Aufsatz in Zeitschrift
13,206
Aufsatz im Buch
1,886
Book section
1,886
Conference paper
87
Konferenzbeitrag
87
Case study
67
Fallstudie
67
Reprint
53
Article
47
Rezension
25
Systematic review
15
Übersichtsarbeit
15
Collection of articles of several authors
14
Sammelwerk
14
Interview
11
Book review
8
Conference proceedings
7
Konferenzschrift
7
Festschrift
6
Biografie
2
Biography
2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Congress Report
1
Nachruf
1
Statistics
1
Statistik
1
Umfrage
1
more ...
less ...
Language
All
English
14,414
Undetermined
1,767
German
895
French
42
Italian
11
Spanish
7
Hungarian
4
Romanian
4
Russian
4
Czech
3
Portuguese
3
Dutch
2
Serbian
2
Swedish
2
Arabic
1
Bulgarian
1
Danish
1
Finnish
1
Croatian
1
Polish
1
Albanian
1
Vietnamese
1
more ...
less ...
Author
All
Septianto, Felix
48
Pelsmacker, Patrick de
42
Ashkanasy, Neal M.
39
Gierl, Heribert
39
Eisend, Martin
38
Taylor, Charles Raymond
34
Bagozzi, Richard P.
33
Kaiser, Harry M.
31
Han, Heesup
26
Yoon, Hye Jin
25
Yoon, Sukki
22
Dahlén, Micael
21
Dens, Nathalie
21
Ford, John B.
21
Kemp, Elyria
21
Huh, Jisu
20
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
20
Rosengren, Sara
20
Stafford, Marla Royne
20
Diehl, Sandra
19
Humphrey, Ronald H.
19
Kirchler, Erich
19
Phau, Ian
19
Reid, Leonard N.
19
Zaccour, Georges
19
Campbell, Colin L.
18
Chang, Chingching
18
Mueller, Barbara
18
Okazaki, Shintaro
18
Esch, Franz-Rudolf
17
Frey, Bruno S.
17
Welpe, Isabell M.
17
Wilbur, Kenneth C.
17
Carlson, Les
16
Karray, Salma
16
Lindebaum, Dirk
16
Pitt, Leyland F.
16
Shepherd, Dean A.
16
Terlutter, Ralf
16
more ...
less ...
Institution
All
Keleti Károly Gazdasági Kar, Óbudai Egyetem
2
Northeastern Agricultural and Resource Economics Association - NAREA
2
Anheuser-Busch, Inc.
1
Chartered Insurance Institute
1
College of Law and Business
1
Deutschland / Bundesregierung
1
Dialog Marketing Competence Center <Kassel>
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Federal Trade Commission
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Princeton University Press
1
School of Marketing and International Business
1
ToKnowPress
1
USDA, ERS
1
University of Western Sydney
1
Workshop on Economics and Psychology <1996, Gerzensee>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
424
Journal of advertising research
265
International journal of advertising : the review of marketing communications
212
Journal of retailing and consumer services
210
Journal of advertising : official publication of the American Academy of Advertising
203
International journal of advertising : the quarterly review of marketing communications
196
International journal of hospitality management
189
Psychology & marketing
180
Journal of marketing communications
171
Journal of advertising
169
Journal of business ethics : JOBE
141
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
Journal of economic psychology : research in economic psychology and behavioral economics
125
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
105
Journal of promotion management : JPM
101
Journal of marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
93
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of promotion management : innovations in planning and applied research
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
European journal of operational research : EJOR
72
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
72
Journal of historical research in marketing
71
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Marketing : ZFP ; journal of research and management
66
Journal of economic behavior & organization : JEBO
65
Academy of Management journal : AMJ
63
Jahrbuch der Absatz- und Verbrauchsforschung
63
International journal of internet marketing and advertising : IJIMA
60
Journal of travel and tourism marketing
60
Health marketing quarterly
59
Journal of business and psychology
59
International journal of contemporary hospitality management
57
The journal of brand management : an international journal
57
more ...
less ...
Source
All
ECONIS (ZBW)
16,505
RePEc
559
EconStor
47
BASE
34
Other ZBW resources
17
USB Cologne (business full texts)
3
OLC EcoSci
2
more ...
less ...
Showing
1
-
10
of
17,167
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
The influence of repetitive health messages and sensitivity to fluency on the truth effect in
advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
7
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
8
Emotional or rational? : the determination of the influence of
advertising
appeal on
advertising
effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
9
Exploring the relative effectiveness of emotional, rational, and combination
advertising
appeals on sport consumer behavior
Lee, Seunghwan
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10012173519
Saved in:
10
The effects of emotions on cognitive effort while processing mediated stadium-embedded
advertising
: a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->