Companies offering complex products in business-to-business markets increasingly have to include the social environment of their potential customers into their communication concept. Using an empirical example in the one of public transportation systems, it is illustrated how different publics...

The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between...