Hall, John; O'Mahony, Barry - In: International Journal of Sports Marketing and Sponsorship 7 (2006) 4, pp. 39-51
In Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an analysis of 460 respondents using descriptive and multivariate statistics to distinguish the attendance motivations...