Understanding the impact of situational components in hospitality retailing : the case of Irish theme pubs
Year of publication: |
2008
|
---|---|
Authors: | O'Mahony, Barry ; Hall, John ; Binney, Wayne |
Published in: |
Global cases on hospitality industry. - New York [u.a.] : The Haworth Hospitality and Tourism Press, ISBN 978-0-7890-3415-1. - 2008, p. 245-264
|
Subject: | Gastronomie | Restaurant industry | Irisch | Irish | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
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