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Marketing management
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5,421
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5,316
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1,876
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Lies, Jan
56
Bruhn, Manfred
39
Melewar, T. C.
37
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36
Kumar, V.
30
Vrontis, Demetris
28
Kitchen, Philip J.
26
Bentele, Günter
25
Balmer, John M. T.
24
Homburg, Christian
24
O'Cass, Aron
23
Meffert, Heribert
22
Foroudi, Pantea
21
Morgan, Neil A.
20
Esch, Franz-Rudolf
19
Röttger, Ulrike
19
Wiedmann, Klaus-Peter
19
Pitt, Leyland F.
18
Schultz, Don E.
18
Bauer, Hans H.
17
Calantone, Roger J.
17
Gierl, Heribert
17
Hussainey, Khaled
17
Brettel, Malte
16
Lindgreen, Adam
16
Yan, Ruiliang
16
Bang, Nguyen
15
Coombs, W. Timothy
15
Di Benedetto, C. Anthony
15
Gilmore, Audrey
15
Hunt, Shelby D.
15
Kirchgeorg, Manfred
15
Varadarajan, Rajan
15
Palmatier, Robert W.
14
Thrassou, Alkis
14
Carpenter, Gregory S.
13
Diller, Hermann
13
Hinson, Robert
13
Hult, G. Tomas M.
13
Morgan, Robert
13
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ToKnowPress
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1
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Journal of business research : JBR
391
Industrial marketing management : the international journal for industrial and high-tech firms
250
Corporate communications : an international journal
194
Journal of strategic marketing
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European journal of marketing : EJM
141
Journal of communication management : an international journal
138
Journal of marketing communications
126
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122
Journal of business ethics : JOBE
119
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
101
Journal of marketing
100
Marketing intelligence & planning
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Journal of retailing and consumer services
82
Management science : journal of the Institute for Operations Research and the Management Sciences
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Business horizons
66
The journal of brand management : an international journal
66
The accounting review : a publication of the American Accounting Association
60
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55
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Harvard business review : HBR
51
Asia Pacific journal of marketing and logistics
49
Cogent business & management
49
Marketing : ZFP ; journal of research and management
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Jahrbuch der Absatz- und Verbrauchsforschung
46
Journal of advertising research
46
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
46
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45
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45
Journal of accounting & economics
44
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44
European research studies
42
International marketing review
42
Journal of global marketing
42
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42
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ECONIS (ZBW)
14,716
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18
BASE
17
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2
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1
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
2
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
3
Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.
;
Wilde, Ari de
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
Saved in:
4
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
5
The role of sponsorship and public relations in brand equity creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
8
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
9
Aktienmarketing und Investor Relations : neue Begriffe im Rahmen der Eigenkapitalbeschaffung deutscher Publikumsgesellschaften
Link, Rainer
- In:
Bank- und Finanzmanagement : Marketing - Rechnungswesen …
,
(pp. 193-222)
.
1993
Persistent link: https://www.econbiz.de/10001282630
Saved in:
10
Die Überwindung von Standortnachteilen mit Hilfe eines gesellschaftsorientierten Marketing
Raffée, Hans
- In:
Standort Bundesrepublik Deutschland : die …
,
(pp. 309-326)
.
1994
Persistent link: https://www.econbiz.de/10001284764
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