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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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ECONIS (ZBW)
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Koalitionen als Herausforderungen des strategischen Messemanagements
Robertz, Gerd
- In:
Handbuch Messemanagement : Planung, Durchführung und …
,
(pp. 561-575)
.
2003
Persistent link: https://www.econbiz.de/10001959963
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Coalitions as challenges for strategic trade fair management
Robertz, Gerd
- In:
Trade show management : planning, implementing and …
,
(pp. 475-488)
.
2005
Persistent link: https://www.econbiz.de/10003142823
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Ansätze für Web 2.0-Messeportale
Robertz, Gerd
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 305-319)
.
2008
Persistent link: https://www.econbiz.de/10003761732
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