Coalitions as challenges for strategic trade fair management
Year of publication: |
2005
|
---|---|
Authors: | Robertz, Gerd |
Published in: |
Trade show management : planning, implementing and controlling of trade shows, conventions and events. - Wiesbaden : Gabler, ISBN 3-409-14333-5. - 2005, p. 475-488
|
Subject: | Koalition | Coalition | Spieltheorie | Game theory | Strategische Handelspolitik | Strategic trade policy | Messe | Trade fair |
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