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Essentials of marketing : a ma...
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Lieferantenmanagement
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Supplier relationship management
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Journal of marketing
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Journal of international marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing education : JME
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Comparative marketing systems : a cultural approach
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing and the common good : essays from Notre Dame on societal impact
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Regional studies : official journal of the Regional Studies Association
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Social issues of marketing in the American economy
Furuhashi, Y. Hugh
;
McCarthy, Edmund Jerome
- In:
Marketing and the common good : essays from Notre Dame …
,
(pp. 93-101)
.
2014
Persistent link: https://www.econbiz.de/10009774186
Saved in:
2
Die Rolle der Absatzmittler in der wirtschaftlichen Entwicklung
McCarthy, Edmund Jerome
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
(
1965
)
10
,
pp. 549-555
Persistent link: https://www.econbiz.de/10011388921
Saved in:
3
Collinearity, power, and interpretation of multiple regression analysis
Mason, Charlotte H.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003540680
Saved in:
4
Validation of discriminant analysis in marketing research
Crask, Melvin R.
;
Perreault, William D.
-
2007
Persistent link: https://www.econbiz.de/10003541089
Saved in:
5
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
6
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
7
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
8
Effective marketing institutions for economic development
McCarthy, E. Jerome
- In:
Comparative marketing systems : a cultural approach
,
(pp. 136-146)
.
1968
Persistent link: https://www.econbiz.de/10002413738
Saved in:
9
Die Rolle der Absatzmittler in der wirtschaftlichen Entwicklung
McCarthy, E. Jerome
- In:
Wirtschaftsdienst
45
(
1965
)
10
,
pp. 549-555
Persistent link: https://www.econbiz.de/10011463730
Saved in:
10
Die Rolle der Absatzmittler in der wirtschaftlichen Entwicklung
McCarthy, E. Jerome
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
(
1965
)
10
,
pp. 549-555
Persistent link: https://www.econbiz.de/10002413762
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