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Werbung
7,589
Advertising
6,224
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2,904
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2,902
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2,215
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Eisend, Martin
34
Pelsmacker, Patrick de
30
Taylor, Charles Raymond
30
Gierl, Heribert
29
Kaiser, Harry M.
29
Septianto, Felix
24
Dahlén, Micael
23
Rosengren, Sara
21
Yoon, Sukki
21
Huh, Jisu
20
Reid, Leonard N.
20
Mueller, Barbara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Zaccour, Georges
19
Campbell, Colin L.
17
Dens, Nathalie
17
Ford, John B.
17
Okazaki, Shintaro
17
Torres, Ivonne M.
17
Carlson, Les
16
Diehl, Sandra
16
Karray, Salma
15
Kinnucan, Henry W.
15
Wilson, Rick T.
15
Choi, Yung Kyun
14
Koslow, Scott
14
Moser, H. R.
14
Bergler, Georg
13
Hudders, Liselot
13
Kerr, Gayle
13
Reijmersdal, Eva A. van
13
Terlutter, Ralf
13
Wu, Linwan
13
Chan, Kara
12
Chang, Chingching
12
Hayes, Jameson L.
12
King, Karen Whitehill
12
Martín Herrán, Guiomar
12
Phillips, Barbara J.
12
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Anheuser-Busch, Inc.
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Chartered Insurance Institute
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Dialog Marketing Competence Center <Kassel>
1
Federal Trade Commission
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of advertising research
247
International journal of advertising : the review of marketing communications
201
International journal of advertising : the quarterly review of marketing communications
189
Journal of advertising
184
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
174
Journal of marketing communications
152
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
70
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
55
International journal of industrial organization
54
International journal of internet marketing and advertising : IJIMA
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Health marketing quarterly
49
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Advertising theory
31
Esomar congress
30
International advertising and marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of international consumer marketing
30
The journal of industrial economics
30
Economics letters
29
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ECONIS (ZBW)
7,894
EconStor
7
USB Cologne (business full texts)
3
RePEc
3
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1
The remembering and forgetting of advertising
Zielske, Hubert A.
- In:
Journal of marketing
23
(
1959
),
pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Saved in:
2
Die Werbeträgerauswahl für industrielle Fachwewrbung
Muenster, Hans A.
- In:
Absatzwirtschaft
,
(pp. 325-347)
.
1964
Persistent link: https://www.econbiz.de/10003636955
Saved in:
3
Aus der Praxis der Anzeigenforschung
Neumann, Hieldegard
- In:
Kleiner Almanach der Marktforschung
(
1963
),
pp. 61-67
Persistent link: https://www.econbiz.de/10003639495
Saved in:
4
Financial advetising past and present
Newman, Karin
- In:
The Three banks review
(
1983
)
140
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003640554
Saved in:
5
Wie man aus der Anzeigenwerbung das meiste herausholt
Olson, Eugene A.
- In:
Praxis des Marketing : Erschliessung der Märkte von morgen
,
(pp. 104-110)
.
1961
Persistent link: https://www.econbiz.de/10003645467
Saved in:
6
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
7
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
8
Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa
Scheers, Louise van
;
Radipere, Simon
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 445-458
Persistent link: https://www.econbiz.de/10003771478
Saved in:
9
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
Saved in:
10
The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin
- In:
Decision
37
(
2010
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
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