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Direct marketing management
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Customer value
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Berger, Paul D.
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Omega : the international journal of management science
4
Journal of advertising research
3
Journal of marketing analytics : JMA
3
Omega
3
Decision support systems : DSS ; the international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Multinational business review
2
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
2
Advances in electronic marketing
1
Applications of supply chain management and e-commerce research
1
European Journal of Operational Research
1
International Journal of Social Science Research
1
International journal of logistics : research and applications
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Journal of Advertising Research
1
Journal of Business Research
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Journal of Consumer Marketing
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Journal of Financial and Quantitative Analysis
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Journal of financial and quantitative analysis : JFQA
1
Journal of general management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
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Marketing research : a magazine of management and applications
1
Multinational Business Review
1
Operational research quarterly : OR
1
Operations research
1
Operations research, Management science : OR MS ; the international literature digest
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Sloan management review
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1
Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
Saved in:
2
Analyzing proximity judgments in an experimental design
Roberts, Mary Lou
;
Taylor, James R.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 68-72
Persistent link: https://www.econbiz.de/10002694447
Saved in:
3
Command post movements for defense alerts
Berger, Paul D.
- In:
Zeitschrift für Operations-Research : ZOR ; …
18
(
1974
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003488933
Saved in:
4
One man's path to marketing analytics
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
Saved in:
5
Statistical decision analysis of cooperative advertising ventures
Berger, Paul D.
- In:
Operational research quarterly : OR
24
(
1973
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10001894132
Saved in:
6
A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon
;
Berger, Paul D.
- In:
Multinational business review
16
(
2008
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
Saved in:
7
Optimal price and protection period decisions for a product under warranty
Glickman, Theodore S.
;
Berger, Paul D.
- In:
Management science : journal of the Institute for …
22
(
1976
)
12
,
pp. 1381-1390
Persistent link: https://www.econbiz.de/10003488951
Saved in:
8
Leveraging affiliations by marketing to and through associations
Roy, Abhijit
;
Berger, Paul D.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
Saved in:
9
Evaluating a model for cost-effective data quality management in a real-world CRM setting
Even, Adir
;
Shankaranarayanan, Ganesan
;
Berger, Paul D.
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 152-163
Persistent link: https://www.econbiz.de/10008746892
Saved in:
10
The role of channel quality in customer equity management
Dong, Weimin
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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