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Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse

Homburg, Christian; Schäfer, Heiko - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 7-26

Persistent link: https://www.econbiz.de/10001655219

Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

Corporate advantage in customer-centric diversification

Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519

Persistent link: https://www.econbiz.de/10011976044

Enhancing customer value creation with market culture : developing 7Cs framework

Madhani, Pankaj M. - In: The IUP journal of management research : IJMR 17 (2018) 3, pp. 46-63

Persistent link: https://www.econbiz.de/10011980556

Competing with loyalty : how to design successful customer loyalty reward programs

Nastasoiu, Alina; Vandenbosch, Mark B. - In: Business horizons 62 (2019) 2, pp. 207-214

Persistent link: https://www.econbiz.de/10011995687

The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability

Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25

Persistent link: https://www.econbiz.de/10012098635

Building a customer-centric supply chain strategy : enhancing competitive advantages

Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 16 (2019) 2, pp. 28-42

Persistent link: https://www.econbiz.de/10012102888

E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage

Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392

Persistent link: https://www.econbiz.de/10011756978

Service, people and cutomer orientation : a capability view to CRM and sustainable competitive advantage

Bhat, Suhail Ahmad; Darzi, Mushtaq Ahmad - In: Vision : the journal of business perspective 22 (2018) 2, pp. 163-173

Persistent link: https://www.econbiz.de/10011890376

Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective

Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26

Persistent link: https://www.econbiz.de/10011743752

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