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Marketing management : a syste...
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William Lazer : reflections on my career
Lazer, William
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10009758434
Saved in:
2
Reflections on Stan Hollander : the early MSU years and CHARM
Lazer, William
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003915763
Saved in:
3
Operations and marketing science
Lazer, William
- In:
Science in marketing
,
(pp. 430-445)
.
1965
Persistent link: https://www.econbiz.de/10003615423
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4
Soviet marketing issues : a content analysis of Pravda
Lazer, William
- In:
Journal of business research : JBR
14
(
1986
)
2
,
pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
Saved in:
5
Die Entwicklungsrichtung des Marketing
Lazer, William
- In:
Betriebswirtschaftliche Probleme
3
(
1966
),
pp. 21-24
Persistent link: https://www.econbiz.de/10003618272
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6
A tribute to Roger A. Layton
Lazer, William
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 201-202
Persistent link: https://www.econbiz.de/10009624314
Saved in:
7
William Lazer : reflections on my American Marketing Association presidency
Lazer, William
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
Saved in:
8
Some observations on the "state of the art" of marketing theory
Lazer, William
- In:
Business review
24
(
1965
)
3
,
pp. 11-20
Persistent link: https://www.econbiz.de/10002352540
Saved in:
9
A systems approach to transportation
Lazer, William
- In:
Marketing logistics: perspectives and viewpoints
,
(pp. 197-202)
.
1967
Persistent link: https://www.econbiz.de/10002352553
Saved in:
10
Sales forecasting: key to integrated management
Lazer, William
- In:
Business horizons
2
(
1959
)
3
,
pp. 61-67
Persistent link: https://www.econbiz.de/10002352585
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