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Reducing out-of-stocks for promotions : a promotions demand forecasting model and a logistics control system
Loo, Merijn van; Van Woensel, Tom - In: Recent developments in supply chain management, (pp. 185-201). 2008
Persistent link: https://www.econbiz.de/10003746142
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Short-term impact of item-based loyalty program on customer purchase behaviors
Wu, Bo; Sun, Yi; Yada, Katsutoshi - In: The review of socionetwork strategies 14 (2020) 2, pp. 181-192
Persistent link: https://www.econbiz.de/10012306090
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Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
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Can offline stores drive online sales?
Wang, Kitty; Goldfarb, Avi - In: Journal of marketing research : JMR 54 (2017) 5, pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491525
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina; Capriello, Antonella - In: Strategic corporate communication in the digital age, (pp. 145-160). 2021
Persistent link: https://www.econbiz.de/10012491561
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Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas; Bhatt, Siddharth - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202