//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Business-to-Business-Marketing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
KMU
29,008
SME
29,008
Relationship marketing
18,225
Beziehungsmarketing
18,221
Consumer behaviour
7,530
Konsumentenverhalten
7,530
Customer satisfaction
4,573
Kundenzufriedenheit
4,572
Unternehmenserfolg
4,220
Firm performance
4,217
Innovation
3,689
Deutschland
3,661
Germany
3,635
Dienstleistungsqualität
3,405
Service quality
3,405
SMEs
2,890
Entrepreneurship
2,801
Lieferantenmanagement
2,762
Supplier relationship management
2,762
Entrepreneurship approach
2,684
Innovationsmanagement
2,513
Innovation management
2,509
Brand management
2,442
Markenführung
2,442
Business-to-business marketing
2,412
B-to-B-Marketing
2,411
USA
2,317
United States
2,306
Unternehmensgründung
2,241
Business start-up
2,236
Electronic Commerce
2,086
E-commerce
2,084
Social Web
2,071
Social web
2,071
Unternehmensfinanzierung
2,031
Corporate finance
2,030
Marketingmanagement
2,009
Marketing management
2,008
Theory
1,994
Theorie
1,989
more ...
less ...
Online availability
All
Undetermined
16,037
Free
4,118
Type of publication
All
Article
Book / Working Paper
59,893
Journal
767
Other
8
Database
1
Type of publication (narrower categories)
All
Article in journal
37,621
Aufsatz in Zeitschrift
37,621
Aufsatz im Buch
10,993
Book section
10,993
Case study
874
Fallstudie
874
Conference paper
319
Konferenzbeitrag
319
Reprint
137
Collection of articles of several authors
69
Sammelwerk
69
Interview
44
Systematic review
35
Übersichtsarbeit
35
Mehrbändiges Werk
32
Multi-volume publication
32
Rezension
28
Konferenzschrift
19
Conference proceedings
18
Bibliografie enthalten
9
Bibliography included
9
Festschrift
9
Elektronischer Datenträger
7
Statistik
7
Statistics
6
Article
4
Nachruf
4
Gesetz
3
Law
3
Market information
3
Marktinformation
3
Bibliografie
1
Bibliography
1
Biografie
1
Biography
1
Country report
1
Fallstudiensammlung
1
Hochschulschrift
1
Länderbericht
1
Rangliste
1
more ...
less ...
Language
All
English
41,202
German
6,963
French
445
Undetermined
310
Italian
226
Russian
179
Spanish
125
Polish
63
Hungarian
50
Croatian
30
Dutch
20
Slovak
17
Portuguese
15
Swedish
14
Bulgarian
10
Czech
9
Slovenian
7
Serbian
7
Ukrainian
6
Danish
3
Romanian
3
Lithuanian
2
Norwegian
2
Bosnian
1
Estonian
1
Multiple languages
1
Albanian
1
more ...
less ...
Author
All
Kraus, Sascha
74
Homburg, Christian
70
Bruhn, Manfred
69
Kumar, V.
64
Han, Heesup
52
Audretsch, David B.
48
Dana, Leo Paul
48
Vrontis, Demetris
48
Svensson, Göran
47
Verhoef, Peter C.
44
Hollebeek, Linda D.
43
Smallbone, David
43
Cowling, Marc
42
Serrasqueiro, Zélia
42
Gil Saura, Irene
38
Herrmann, Andreas
38
Mattila, Anna S.
38
Storey, David J.
38
Kleinaltenkamp, Michael
37
Thurasamy Ramayah
37
Fink, Matthias
36
Huber, Frank
36
Krafft, Manfred
36
Palmatier, Robert W.
36
Kumar, Vikas
34
Smith, Alan D.
34
Thaichon, Park
33
Agnihotri, Raj
32
Dimitratos, Pavlos
32
Franco, Mário
32
Matzler, Kurt
32
Saarenketo, Sami
32
Berger, Allen N.
31
Evanschitzky, Heiner
31
Henneberg, Stephan
31
Ratten, Vanessa
31
Welter, Friederike
31
Karjaluoto, Heikki
30
Naudé, Peter
30
Prentice, Catherine
30
more ...
less ...
Institution
All
Banque de France / Direction des Entreprises
6
VEND consulting
6
Friedrich-Ebert-Stiftung / Abteilung Wirtschaftspolitik / Arbeitskreis Mittelstand
3
UNIDO
3
Vend Consulting GmbH
3
Deutschland <Bundesrepublik> / Bundesregierung
2
Michigan State University / Social Capital Interest Group
2
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft / Arbeitskreis Wertorientierte Führung in Mittelständischen Unternehmen
2
Social Capital Conference <1998>
2
USA / Small Business Administration / Office of Advocacy
2
Universität <Augsburg> / Lehrstuhl für BWL, Schwerpunkt Unternehmensführung und Organisation
2
Bulgarien / Ministerstvo na finansite
1
Capgemini S.A. <Paris>
1
Chartered Insurance Institute
1
Deutschland <Bundesrepublik> / Bundesminister für Wirtschaft
1
Dr. Ing. h.c. F. Porsche AG
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschaftspolitik
1
Global Conference on Small Business Economics <3, 1995, Rotterdam>
1
Hochschule <Darmstadt>
1
IMP Group
1
INTARGIA Managementberatung GmbH
1
Indonesien / Ministry of Co-operatives and Small-Medium Enterprises
1
Institut Arbeit und Technik <Gelsenkirchen>
1
Institut für Marketing <Berlin>
1
Institut für Mittelstandsforschung <Bonn>
1
Institut für Mittelstandsforschung Bonn
1
Institut für Wirtschaftsinformatik <Göttingen> / Professur für Anwendungssysteme und E-Business
1
Institut für Wirtschaftsinformatik <Sankt Gallen>
1
International Bank for Reconstruction and Development
1
International Conference on SMEs-FDI-Development: Attracting SMEs and Promoting Development in Developing Asia <1997, Kunming>
1
Italien / Commissione per lo Studio delle Problematiche delle Piccole e Medie Imprese
1
Japan Small Business Research Institute <Tokio>
1
Küçük ve Orta Ölçekli Sanayi Geliştirme ve Destekleme Idaresi Başkanlığı
1
Laboratorio di Politica Industriale <Bologna>
1
Latvija / Ekonomikas Ministrija
1
National Federation of Independent Business
1
Nomura-Sōgō-Kenkyūsho <Tokio> / Management Research and Consulting Section
1
OECD / Joint Working Party of the Committee for Agriculture and the Trade Committee
1
Parlamentskreis Mittelstand der CDU-CSU-Bundestagsfraktion
1
Polen / Ministerstwo Przemysłu i Handlu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,004
Industrial marketing management : the international journal for industrial and high-tech firms
907
Journal of retailing and consumer services
603
Small business economics : an entrepreneurship journal
584
The journal of business & industrial marketing
380
International journal of hospitality management
319
International journal of entrepreneurship and small business
310
Journal of small business and enterprise development
273
Cogent business & management
243
The journal of services marketing
234
The service industries journal
231
Journal of strategic marketing
202
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
201
International small business journal : researching entrepreneurship
193
Technological forecasting & social change : an international journal
184
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
179
Journal of the Academy of Marketing Science
176
Journal of business-to-business marketing
157
Journal of marketing
151
International business review : the official journal of the European International Business Academy
145
International journal of electronic customer relationship management : IJECRM
145
Small business economics : an international journal
140
International journal of business and globalisation : IJBG
136
Tourism management : research, policies, practice
136
European research studies
133
Marketing intelligence & planning
133
International journal of business information systems : IJBIS
128
International journal of contemporary hospitality management
127
Asia Pacific journal of marketing and logistics
122
Journal of business ethics : JOBE
122
Journal of travel and tourism marketing
122
Journal of hospitality marketing & management
121
European journal of marketing : EJM
120
International journal of production economics
120
International entrepreneurship and management journal
119
Journal of open innovation : technology, market, and complexity
119
Journal of service research : JSR
119
The journal of product & brand management
115
International journal of innovation management
114
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
113
more ...
less ...
Source
All
ECONIS (ZBW)
49,623
USB Cologne (business full texts)
56
RePEc
10
EconStor
4
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
49,695
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
Saved in:
3
Neuere Marketingansätze für kleine und mittlere Unternehmen
Sontag, Bernd
-
2007
Persistent link: https://www.econbiz.de/10003666641
Saved in:
4
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
5
Retaining clients in B2B e-marketplaces : what do SMEs demand?
Jiang, Qiqi
;
Phang, Chee Wei
;
Tan, Chuan-Hoo
;
Chi, Jiayu
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012060588
Saved in:
6
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
Saved in:
7
Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes
;
Cambra-Fierro, Jesús
- In:
European business review : EBR ; the official journal …
27
(
2015
)
3
,
pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations
Lappalainen, Inka
;
Valjakke, Tiina
;
Ahonen, Toni
; …
- In:
International journal of services and operations management
32
(
2019
)
2
,
pp. 131-157
Persistent link: https://www.econbiz.de/10012008950
Saved in:
10
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->