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¿Viva Argentina? : Innovation, Gender und die Organisationskultur eines globalen Players ; Analyse einer argentinischen Konzerntochter
Best, Kathinka - In: Unternehmenskulturen verändern - Vielfalt erreichen, (pp. 102-141). 2014
Persistent link: https://www.econbiz.de/10010340806
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Global market and commercials : understanding cultural diversities
Calabrese, Armando; Capece, Guendalina; Costa, Roberta; … - In: Knowledge and process management : the journal of … 22 (2015) 3, pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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Who defines excellence? : an intercultural study of perceptions of "excellence" and the effects of these interpretations in global higher education
Velo, Veronica - In: International business and economics research journal 6 (2007) 11, pp. 15-22
Persistent link: https://www.econbiz.de/10003670469
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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Cultural differences and similarities between China and Brazil : a comparative analysis using Hofstede's cultural dimensions
Xi, Jin - In: China and Latin America in transition : policy …, (pp. 227-242). 2016
Persistent link: https://www.econbiz.de/10011705098
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Das Pendel und der Kompass : Wendepunkte der internationalen Eingliederung Brasiliens
Faria, Luiz Augusto Estrella - In: Kurswechsel : Zeitschrift für gesellschafts-, … (2017) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10011840524
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Current state of public sector performance management in seven selected countries
Rhodes, Mary Lee; Biondi, Lucia; Gomes, Ricardo; Melo, … - In: The international journal of productivity and … 61 (2012) 3, pp. 235-271
Persistent link: https://www.econbiz.de/10009558228
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Die Kochbücher des brasilianischen Kaiserreichs : Quellen zur nationalen Identität, materiellen Kultur und der Proklamierung der brasilianischen Küche 1840 - 1889
Wätzold, Tim - In: Vierteljahrschrift für Sozial- und … 98 (2011) 4, pp. 442-458
Persistent link: https://www.econbiz.de/10009407440