Global market and commercials : understanding cultural diversities
Year of publication: |
July-September 2015
|
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Authors: | Calabrese, Armando ; Capece, Guendalina ; Costa, Roberta ; Di Pillo, Francesca |
Published in: |
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering. - Chichester, West Sussex : Wiley, ISSN 1092-4604, ZDB-ID 1377276-4. - Vol. 22.2015, 3, p. 167-179
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Subject: | Internationales Marketing | International marketing | Nationalkultur | National culture | Softdrink-Industrie | Soft drink industry | Indonesien | Indonesia | Vietnam | Viet Nam | Türkei | Turkey | Argentinien | Argentina | Italien | Italy |
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