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Consumption Symbols as Carrier...
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Consumer behaviour
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Aaker, Jennifer
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of Consumer Research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 2
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Cross-cultural and critical perspectives on brands
1
Journal of Consumer Psychology
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Organizational Behavior and Human Decision Processes
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The evolution of brands : from signals of quality to storehouses of trust
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Making Time Matter : A Review of Research on Time and Meaning
Rudd, Melanie
;
Catapano, Rhia
;
Aaker, Jennifer
- In:
Journal of Consumer Psychology
29
(
2019
)
4
,
pp. 680-702
Persistent link: https://www.econbiz.de/10012083024
Saved in:
4
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
6
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
Saved in:
7
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
10
Cultivating admiration in brands : warmth, competence, and landing in the "golden quadrant"
Aaker, Jennifer
;
Garbinsky, Emily N.
;
Vohs, Kathleen D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 191-194
Persistent link: https://www.econbiz.de/10009576936
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