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An Investigation of Modulator...
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European journal of marketing : EJM
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An empirical study of isolating mechanisms in UK companies
Oktemgil, Mehmet
;
Greenley, Gordon E.
;
Broderick, Amanda J.
- In:
European Journal of Operational Research
122
(
2000
)
3
,
pp. 638-655
Persistent link: https://www.econbiz.de/10005337974
Saved in:
2
An Investigation of Modulator Effects on Alignment Skill
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of business research : JBR
39
(
1997
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10006736177
Saved in:
3
3. A development of the domain of marketing planning
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of marketing management : MM
12
(
1996
)
1-3
,
pp. 29-52
Persistent link: https://www.econbiz.de/10007001856
Saved in:
4
A Comparison of Slack Resources in High and Low Performing British Companies
Greenley, Gordon E.
;
Oktemgil, Mehmet
- In:
Journal of management studies : JMS
35
(
1998
)
3
,
pp. 377-398
Persistent link: https://www.econbiz.de/10005901381
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5
Consequences of high and low adaptive capability in UK companies
Oktemgil, Mehmet
;
Greenley, Gordon
- In:
European journal of marketing : EJM
31
(
1997
)
7-8
,
pp. 445-466
Persistent link: https://www.econbiz.de/10006100340
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6
Integrated marketing for SMEs in the global marketplace
Wright, Len Tiu
;
ul-Haq, Rehan
;
Oktemgil, Mehmet
- In:
Journal of direct, data and digital marketing practice …
7
(
2005-06
)
3
,
pp. 216-238
Persistent link: https://www.econbiz.de/10008127203
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7
An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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8
Managerial opinions of marketing planning
Greenley, Gordon E.
- In:
Omega : the international journal of management science
16
(
1988
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10001048726
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9
Managerial perceptions of marketing planning
Greenley, Gordon E.
- In:
Journal of management studies : JMS
25
(
1988
)
6
,
pp. 575-601
Persistent link: https://www.econbiz.de/10001057810
Saved in:
10
An understanding of marketing strategy
Greenley, Gordon E.
-
2009
Persistent link: https://www.econbiz.de/10003836001
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