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Toward a better understanding of the interplay of personal values and the internet

Schiffman, Leon G.; Sherman, Elaine; Long, Mary M. - In: Psychology & marketing 20 (2003) 2, pp. 169

Persistent link: https://www.econbiz.de/10006970354

Social interaction patterns of the elderly consumer

Schiffman, Leon G. - In: Marketing education and the real world and Dynamic …, (pp. 445-451). 1973

Persistent link: https://www.econbiz.de/10003670287

The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective

Markovitz, Harvey B; Long, Mary M.; Fain, Deborah; … - In: International Journal of Marketing and Sales Education … 1 (2018) 1, pp. 31-48

A mixed-methods design was used to investigate the skills required for college graduates of sales and marketing programs to be successful. Opinions were sought from campus recruiters, sales and marketing executives, and recent alumni. Online job postings and course syllabi were also examined to...

Persistent link: https://www.econbiz.de/10012046668

Scientific contributions to the field from the Journal of Business-to-Business Marketing

Lichtenthal, J. David; Wilson, David T.; Long, Mary M. - In: Journal of Business Research 38 (1997) 3, pp. 211-233

Persistent link: https://www.econbiz.de/10005477704

Short-term field study programs : a holistic and experiential approach to learning

Long, Mary M.; Sandler, Dennis M.; Topol, Martin T. - In: Journal of teaching in international business 28 (2017) 1, pp. 49-63

Persistent link: https://www.econbiz.de/10011780087

The consumption of online news : the relationship of attitudes toward the site and credibility

Chiagouris, Larry; Long, Mary M.; Plank, Richard E. - In: Journal of internet commerce 7 (2008) 4, pp. 528-547

Persistent link: https://www.econbiz.de/10003800840

Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms

Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105

Persistent link: https://www.econbiz.de/10009485816

The impact of an international field study on students' learning and consumer ethnocentrism

Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713

Persistent link: https://www.econbiz.de/10009388763

Internet integration into the industrial selling process: a step-by-step approach

Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J. David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676-689

Persistent link: https://www.econbiz.de/10003483621

Scientific Contributions to the Field from the Journal of Business-to-Business Marketing

Lichtenthal, J.David; Wilson, David T.; Long, Mary M. - In: Journal of business research : JBR 38 (1997) 3, pp. 211-234

Persistent link: https://www.econbiz.de/10006736972