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Country image and consumer-bas...
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Consumer behaviour
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Making a difference through marketing : a quest for diverse perspectives
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OLC EcoSci
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BASE
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1
Country image and consumer-based brand equity : relationships and implications for international marketing
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 726-745
Persistent link: https://www.econbiz.de/10003531144
Saved in:
2
Consumer-based brand equity and country-of-origin relationships: Some empirical evidence
Pappu, Ravi
;
Quester, Pascale G.
;
Cooksey, Ray W.
- In:
European journal of marketing : EJM
40
(
2006
)
5
,
pp. 696
Persistent link: https://www.econbiz.de/10007222390
Saved in:
3
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi
;
Quester, Pascale G.
-
2008
Persistent link: https://www.econbiz.de/10009479537
Saved in:
4
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
5
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
6
Generalized multivariate lens model analysis for complex human inference tasks
Cooksey, Ray W.
;
Freebody, Peter
- In:
Organizational Behavior and Human Decision Processes
35
(
1985
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10005318889
Saved in:
7
Cue subset contributions in the hierarchical multivariate lens model: Judgments of children's reading achievement
Cooksey, Ray W.
;
Freebody, Peter
- In:
Organizational Behavior and Human Decision Processes
39
(
1987
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10005319087
Saved in:
8
"Unsafe" business acts and outcomes: A management lexicon
Cooksey, Ray W.
;
Gates, G. Richard
;
Pollock, Hilary
- In:
Business Horizons
41
(
1998
)
3
,
pp. 41-49
Persistent link: https://www.econbiz.de/10005326500
Saved in:
9
Examining the effects of substitutes for leadership on performance outcomes
Muchiri, Michael K.
;
Cooksey, Ray W.
- In:
Leadership & organization development journal
32
(
2011
)
8
,
pp. 817-836
Persistent link: https://www.econbiz.de/10009405369
Saved in:
10
Gender and managerial level differences in perceptions of effective leadership
Muchiri, Michael K.
;
Cooksey, Ray W.
;
Di Milia, Lee V.
; …
- In:
Leadership & organization development journal
32
(
2011
)
5
,
pp. 462-492
Persistent link: https://www.econbiz.de/10009355721
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