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Vaporware, Suddenware, and Trueware : new product preannouncements under market uncertainty

Ofek, Elie; Turut, Özge - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 342-355

Persistent link: https://www.econbiz.de/10009736686

A link to new product preannouncement: success factors in crowdfunding

Joenssen, Dieter William; Michaelis, Anne; … - In: SSRN eLibrary (2014), pp. 1-22

Crowdfunding is a process where commercial or non-commercial projects are initiated in a public announcement by organizations or individuals to receive funding, assess the market potential, and build customer relationships. Crowdfunding is employed in a variety of different categories, ranging...

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A comparative study of pioneer entry decisions in the United States and China

Zhao, Yuzhen Lisa; Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 987-1003

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Launching innovations

Thorbjørnsen, Helge - In: Innovating for trust, (pp. 372-382). 2017

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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?

Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64

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The impact of changing markets and competition on the NPD speed/market success relationship

Millson, Murray R.; Wilemon, David L. - In: International journal of innovation management 14 (2010) 5, pp. 841-870

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Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance

Rodríguez-Pinto, Javier; Carbonell, Pilar; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 145-154

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Competitive imitation strategy for new product-market success

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Preannouncement messages : impetus for electronic word-of-mouth

Zhang, Hao; Choi, Yung Kyun - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 54-70

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Effects of new product preannouncement on purchase intention : from consumer perspective

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