//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating brand equity from a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand equity
789
Brand image
645
Markenimage
620
Bayesian estimation
606
Brand management
583
Markenführung
551
Consumer behaviour
466
Konsumentenverhalten
427
Bayesian inference
408
Bayes-Statistik
407
brand equity
348
Estimation
225
Schätzung
225
Theorie
217
Theory
217
Relationship marketing
195
Beziehungsmarketing
190
Brand
184
Markenartikel
169
Multi-level analysis
165
Mehrebenenanalyse
164
Dynamic equilibrium
142
Dynamisches Gleichgewicht
142
Estimation theory
125
Schätztheorie
125
Markenwert
115
Monetary policy
111
Geldpolitik
106
random effects
102
Random effects
93
Internet marketing
91
Brand Equity
89
DSGE model
89
Online-Marketing
89
Social Web
89
Social web
89
Customer satisfaction
83
Business cycle
73
Konjunktur
71
Brand loyalty
70
more ...
less ...
Online availability
All
Undetermined
1,438
Free
324
Type of publication
All
Article
Book / Working Paper
1,562
Other
19
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,370
Aufsatz in Zeitschrift
1,370
research-article
237
Aufsatz im Buch
92
Book section
92
Article
59
review-article
21
conceptual-paper
18
review
14
Conference paper
11
Konferenzbeitrag
11
case-report
11
Case study
6
Fallstudie
6
viewpoint
5
technical-paper
4
Congress Report
3
Systematic review
1
miscellaneous
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,824
Undetermined
380
German
22
Spanish
9
Czech
2
Portuguese
2
French
1
Korean
1
Polish
1
Slovenian
1
Turkish
1
more ...
less ...
Author
All
Iglesias, Oriol
11
Calvo-Porral, Cristina
9
Anselmsson, Johan
8
Gil Saura, Irene
8
Guzman, Francisco
8
Allenby, Greg M.
7
Baltagi, Badi H.
7
Christodoulides, George
7
Dwivedi, Abhishek
7
Lee, Lung-fei
7
Martínez, Eva
7
Moeltner, Klaus
7
Pappu, Ravi
7
Han, Xiaoyi
6
Keller, Kevin Lane
6
Kliem, Martin
6
Lévy Mangin, Jean-Pierre
6
Quester, Pascale G.
6
Schivinski, Bruno
6
Schweidel, David A.
6
Shuv-Ami, Avichai
6
Tong, Xiao
6
Zhang, Xiaohui
6
de Chernatony, Leslie
6
Brondoni, Silvio M.
5
Buil, Isabel
5
Butt, Muhammad Mohsin
5
Chahal, Hardeep
5
Danaher, Peter J.
5
Feng, Guohua
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Kilian, Karsten
5
Lambkin, Mary
5
Lieven, Theo
5
Liu, Chih-Hsing
5
Palma, Andreza Aparecida
5
Paul, Justin
5
Ravazzolo, Francesco
5
Roper, Stuart
5
more ...
less ...
Institution
All
USDA, FS
1
Published in...
All
Journal of Product & Brand Management
82
Journal of business research : JBR
52
Economic modelling
37
European Journal of Marketing
34
Journal of Consumer Marketing
29
The journal of brand management : an international journal
28
Journal of economic dynamics & control
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of retailing and consumer services
19
Marketing Science
19
Journal of econometrics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Symphonya. Emerging Issues in Management
17
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
15
The journal of product & brand management
15
Economics letters
14
European journal of marketing : EJM
14
International journal of hospitality management
14
Journal of macroeconomics
14
Marketing Intelligence & Planning
13
Strategic Direction
13
Cogent business & management
12
Computational Statistics & Data Analysis
12
Journal of marketing
12
Psychometrika
12
Marketing intelligence & planning
11
Quantitative economics : QE ; journal of the Econometric Society
11
Tourism management : research, policies, practice
11
Asia Pacific Journal of Marketing and Logistics
10
Journal of Business Research
10
Journal of marketing research : JMR
10
TEST: An Official Journal of the Spanish Society of Statistics and Operations Research
10
Antecedents and outcomes of employee-based brand equity
9
Applied economics letters
9
Economic Modelling
9
International Journal of Sports Marketing and Sponsorship
9
Review of economic dynamics
9
Cogent Business & Management
8
European economic review : EER
8
International marketing review
8
more ...
less ...
Source
All
ECONIS (ZBW)
1,465
RePEc
375
Other ZBW resources
316
EconStor
59
BASE
29
Showing
1
-
10
of
2,244
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Welfare gains of the poor : an endogenous Bayesian approach with spatial random effects
Ramírez, Andrés
;
Montoya Blandón, Santiago
- In:
Econometric reviews
38
(
2019
)
3
,
pp. 301-318
Persistent link: https://www.econbiz.de/10012181284
Saved in:
2
Single-paper meta-analysis : benefits for study summary, theory testing, and replicability
McShane, Blake
;
Böckenholt, Ulf
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10011770804
Saved in:
3
Improving risk classification and ratemaking using mixture-of-experts models with random effects
Tseung, Spark C.
;
Chan, Ian Weng
;
Fung, Tsz Chai
; …
- In:
The journal of risk & insurance
90
(
2023
)
3
,
pp. 789-820
Persistent link: https://www.econbiz.de/10014364572
Saved in:
4
The correlation of brand equity and crisis : a review and directions for future research
He, Liuying
;
Ran, Yaxuan
- In:
Modern economy
6
(
2015
)
3
,
pp. 392-397
Persistent link: https://www.econbiz.de/10011286418
Saved in:
5
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
6
Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
Saved in:
7
The informational value of social tagging networks
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10010381396
Saved in:
8
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
Saved in:
9
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
Saved in:
10
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->