//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the demand aspects o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
consumer psychology
15
Theorie
13
Theory
13
Cluster analysis
12
Consumer behaviour
12
Marktforschung
12
Konsumentenverhalten
11
Market research
11
multidimensional scaling
9
Market segmentation
8
Multivariate analysis
8
Bayesian inference
7
Clusteranalyse
7
Marktsegmentierung
7
Multivariate Analyse
7
heterogeneity
7
Bayes-Statistik
6
Competitive strategy
6
Sports marketing
6
USA
6
United States
6
maximum likelihood estimation
6
Sportmarketing
5
Brand image
4
Brand management
4
E-M algorithm
4
Markenführung
4
Markenimage
4
Maximum likelihood estimation
4
Sponsoring
4
Sponsorship
4
Sports
4
Wettbewerbsstrategie
4
hierarchical clustering
4
maximum likelihood
4
multidimensional unfolding
4
Advertising
3
Cluster Analysis
3
Competition
3
Competitive advantage
3
more ...
less ...
Online availability
All
Undetermined
98
Free
1
Type of publication
All
Article
Book / Working Paper
167
Other
21
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
research-article
9
Aufsatz im Buch
7
Book section
7
Reprint
2
Language
All
Undetermined
121
English
66
Author
All
DeSarbo, Wayne
88
DeSarbo, Wayne S.
57
Madrigal, Robert
27
Jedidi, Kamel
16
Desarbo, Wayne S.
15
Wedel, Michel
13
Grewal, Rajdeep
12
Blanchard, Simon J.
9
Fong, Duncan K. H.
9
Park, Joonwook
9
Ramaswamy, Venkatram
7
Scott, Crystal J.
7
Ebbes, Peter
6
Fong, Duncan
6
Wang, Qiong
6
Young, Martin R.
6
Carroll, J.
5
Green, Paul E.
5
King, Jesse
5
Song, Michael
5
Chatterjee, Rabikar
4
Degeratu, Alexandru M.
4
Desarbo, Wayne
4
Fong, Duncan K.H.
4
Harker, Patrick T.
4
Hwang, Heungsun
4
Kim, Juyoung
4
Kim, Sunghoon
4
Kim, Youngchan
4
Soete, Geert
4
Blanchard, Simon
3
Boush, David M.
3
Carroll, J. Douglas
3
Day, Diana L.
3
Jagpal, Harsharanjeet S.
3
Kamakura, Wagner A.
3
Kappe, Eelco
3
Lenk, Peter J.
3
Liechty, John
3
Rajagopal, Priyali
3
more ...
less ...
Published in...
All
Psychometrika
29
Journal of modelling in management
15
Journal of marketing research : JMR
12
Journal of Classification
11
Marketing Science
10
Journal of Modelling in Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Strategic management journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Management Science
6
Marketing Letters
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Computational Statistics & Data Analysis
2
Decision sciences : DS
2
Fundamentals of marketing research ; Vol. 6
2
Journal of Econometrics
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
Quantitative Marketing and Economics
2
Conjoint measurement : methods and applications
1
Corporate brand and corporate reputation
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Handbook of consumer psychology
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Sports Marketing and Sponsorship
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
Journal of Business Venturing
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
more ...
less ...
Source
All
RePEc
72
ECONIS (ZBW)
56
OLC EcoSci
47
Other ZBW resources
11
BASE
1
Showing
1
-
10
of
187
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
2
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
3
Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Wang, Rui
- In:
Strategic management journal
30
(
2009
)
13
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
Saved in:
4
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
Saved in:
5
An alternative efficient representation of demand-based competitive asymmetry
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
28
(
2007
)
7
,
pp. 755-766
Persistent link: https://www.econbiz.de/10003487810
Saved in:
6
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
Saved in:
7
Modeling strategic group dynamics : a hidden Markov approach
Ebbes, Peter
;
Gewal, Rajdeep
;
DeSarbo, Wayne
- In:
Quantitative marketing and economics : QME
8
(
2010
)
2
,
pp. 241-274
Persistent link: https://www.econbiz.de/10003977379
Saved in:
8
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
Saved in:
9
Hybrid strategic groups
DeSarbo, Wayne
;
Grewal, Rajdeep
- In:
Strategic management journal
29
(
2008
)
3
,
pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
Saved in:
10
A heterogeneous resource based view for exploring relationships between firm performance and capabilities
DeSarbo, Wayne
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 103-130
Persistent link: https://www.econbiz.de/10003502938
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->