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Effectual marketing planning f...
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Effectual marketing planning for new ventures
Whalen, Peter S.
;
Holloway, Samuel S.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10010082249
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2
Why, how and to what effect do firms deviate from their intended marketing plans? : towards a taxonomy of post plan improvisations
Whalen, Peter S.
;
Boush, David M.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 453-476
Persistent link: https://www.econbiz.de/10010371321
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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4
Guest editorial
Hansen, David
;
Giglierano, Joe
;
Whalen, Peter S.
- In:
Journal of Research in Marketing and Entrepreneurship
20
(
2018
)
1
,
pp. 2-9
Persistent link: https://www.econbiz.de/10014902774
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5
Actions speak louder than modes: antecedents and implications of parent implementation capabilities on business unit performance
Parmigiani, Anne
;
Holloway, Samuel S.
- In:
Strategic management journal
32
(
2011
)
5
,
pp. 457-485
Persistent link: https://www.econbiz.de/10009011226
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6
Creative industries : aligning entrepreneurial orientation and innovation capacity
Parkman, Ian D.
;
Holloway, Samuel S.
;
Sebastiao, Helder
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10009660958
Saved in:
7
Friends and profits don't mix : the performance implications of repeated partnerships
Holloway, Samuel S.
;
Parmigiani, Anne
- In:
Academy of Management journal : AMJ
59
(
2016
)
2
,
pp. 460-478
Persistent link: https://www.econbiz.de/10011492238
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8
The collapse of sensemaking at Yarnell Hill : the effects of endogenous ecological chaos on enactment
Parrish, Dan
;
Clark, Timothy S.
;
Holloway, Samuel S.
- In:
European journal of management studies : EJMS
25
(
2020
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10012582608
Saved in:
9
Creative industries : aligning entrepreneurial orientation and innovation capacity
Parkman, Ian D.
;
Holloway, Samuel S.
;
Sebastiao, Helder
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10010048538
Saved in:
10
Actions speak louder than modes: antecedents and implications of parent implementation capabilities on business unit performance
Parmigiani, Anne
;
Holloway, Samuel S.
- In:
Strategic management journal
32
(
2011
)
5
,
pp. 457-486
Persistent link: https://www.econbiz.de/10008891276
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