//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The comparative influence of m...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Markenführung
7
Brand
6
Markenartikel
5
Advertising
4
Advertising effects
3
Beziehungsmarketing
3
Branding
3
International marketing
3
Internationales Marketing
3
Pricing strategy
3
Profitability
3
Relationship marketing
3
USA
3
United States
3
Werbewirkung
3
Werbung
3
Affect
2
Bilinear model
2
Einzelhandel
2
Future of brands
2
Internet marketing
2
Likeability
2
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Online-Marketing
2
Preis
2
Preismanagement
2
Price
2
Rentabilität
2
Retail trade
2
Slogan
2
Social Web
2
Social media
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
1
Book section
1
Language
All
Undetermined
27
English
25
German
1
Author
All
Kohli, Chiranjeev
45
Suri, Rajneesh
15
Thomas, Sunil
12
Broyles, S. Allen
8
Leingpibul, Thaweephan
8
Leuthesser, Lance
7
Ross, Robert H.
4
Dass, Mayukh
3
Granitz, Neil
3
Chen, Steven
2
Davis, Donna
2
Foster, Brent M.
2
Habibi, Mohammad Reza
2
Hemnes, Thomas M.
2
Kapoor, Anuj
2
Kumar, Piyush
2
LaBahn, Douglas W.
2
Lancellotti, Matthew P.
2
Monroe, Kent B.
2
Schumann, David W.
2
Acharya, Manaswini
1
Atkin, JoAnn L.
1
Bowie, Anthony Alland
1
Cowley, Scott
1
Ebrahimi, Mahdi
1
Eckert, James A.
1
Ferrin, Bruce G.
1
Han, Bernard T.
1
Harrison, Robert L.
1
Kim, Yuna
1
LaBahn, Douglas
1
Lancellotti, Matthew
1
Lancendorfer, Karen M.
1
Long Tolbert, Sylvia
1
Luqmani, Mushtaq
1
Luqmani, Zahida
1
Mumuni, Alhassan G.
1
Nakamori, Takafumi
1
Newell, Stephen J.
1
O'Reilly, Kelley
1
more ...
less ...
Published in...
All
Business horizons
13
Business Horizons
7
The journal of product & brand management
6
Journal of advertising research
5
The journal of business strategy
3
Journal of Business Research
2
Journal of business research : JBR
2
Journal of education for business
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Operations research, Management science : OR MS ; the international literature digest
2
Business quarterly
1
Going global: implementing international business operations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing education : JME
1
Journal of the Academy of Business Education : JABE
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
OLC EcoSci
19
RePEc
9
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10010138847
Saved in:
2
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
3
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
4
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
5
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10003993641
Saved in:
6
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009029882
Saved in:
7
Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10009884919
Saved in:
8
Brand equity's antecedent/consequence relationships in cross-cultural settings
Broyles, S. Allen
;
Leingpibul, Thaweephan
;
Ross, Robert H.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 159-170
Persistent link: https://www.econbiz.de/10008426051
Saved in:
9
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
Saved in:
10
Online video modules for improvement in student learning
Lancellotti, Matthew
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of education for business
91
(
2016
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->