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Male and female attitudes towards stereotypical advertisements : a paired country investigation

Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160

Persistent link: https://www.econbiz.de/10009711750

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate Communications: An International Journal 18 (2013) 1, pp. 135-160

Purpose – The purpose of this paper is to investigate the differences in male and female attitudes and establish a causal relationship between general (a priori) attitudes towards female stereotypical advertisements and attitudes towards specific advertising stimuli, providing evidence from...

Persistent link: https://www.econbiz.de/10014691824

Marketing communication in luxury research : a framework-based literature review and research agenda

Kyrousi, Antigone G.; Koronaki, Eirini; Zotou, Athina Y. - In: Journal of marketing communications 28 (2022) 5, pp. 560-589

Persistent link: https://www.econbiz.de/10013371047

Color effects in print advertising : a research update (1985 - 2012)

Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate communications : an international journal 20 (2015) 3, pp. 233-255

Persistent link: https://www.econbiz.de/10011401357

Color effects on implicit memory in a print advertising context : a process dissociation procedure approach

Panigyrakis, George G.; Kyrousi, Antigone G. - 2011

Persistent link: https://www.econbiz.de/10010191072

The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship

Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413

Persistent link: https://www.econbiz.de/10011815585

Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798

Persistent link: https://www.econbiz.de/10011618376

Color effects in print advertising: a research update (1985-2012)

Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 233-255

Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on...

Persistent link: https://www.econbiz.de/10014692335

Internal marketing impact on business performance in a retail context

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 600-628

Persistent link: https://www.econbiz.de/10009521970

Market orientation and performance: An empirical investigation in the retail industry in Greece

Panigyrakis, George G.; Theodoridis, Prokopis K. - In: Journal of retailing and consumer services 14 (2007) 2, pp. 137-149

Persistent link: https://www.econbiz.de/10007396800