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Consumer behaviour
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Pham, Michel T.
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Pham, Michel Tuan
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Avnet, Tamar
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Lee, Leonard
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of Consumer Research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing research : JMR
4
Organizational Behavior and Human Decision Processes
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ECONIS (ZBW)
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T.
- In:
Gestion 2000
7
(
1991
)
4
,
pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
Saved in:
2
On consumption happiness : a research dialogue
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
Saved in:
3
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
4
Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
Saved in:
5
Editorial: The seven sins of consumer psychology
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
Saved in:
6
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
7
The forgotten working-class consumer
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
Saved in:
8
Is it OK to dichotomize? : a research dialogue
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 650-651
Persistent link: https://www.econbiz.de/10011411589
Saved in:
9
Consumers’ trust in feelings as information
Avnet, Tamar
;
Pham, Michel T.
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
Saved in:
10
The pleasure of assessing and expressing our likes and dislikes
He, Daniel
;
Melumad, Shiri
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
3
,
pp. 545-563
Persistent link: https://www.econbiz.de/10012120594
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