Similar Search Results

Advertising competition in presidential elections

Gordon, Brett R.; Hartmann, Wesley R. - In: Quantitative marketing and economics : QME 14 (2016) 1, pp. 1-40

Persistent link: https://www.econbiz.de/10011497076

Predicting elections from the most important issue : a test of the take-the-best heuristic

Graefe, Andreas; Armstrong, Jon Scott - In: Journal of behavioral decision making 25 (2012) 1, pp. 41-48

Persistent link: https://www.econbiz.de/10009487832

Political advertising in US presidential campaigns : messages, targeting, and effects

Hardy, Bruce W. - In: The advertising and consumer culture reader, (pp. 312-327). 2009

Persistent link: https://www.econbiz.de/10003848469

The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections

Zhang, Lingling; Chung, Doug J. - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 872-892

Persistent link: https://www.econbiz.de/10012305112

Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections

Gordon, Brett R.; Lovett, Mitchell J.; Luo, Bowen; … - In: Management science : journal of the Institute for … 69 (2023) 1, pp. 220-243

Persistent link: https://www.econbiz.de/10014288578

Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style

Lee, Yu-kang - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 203-234

Persistent link: https://www.econbiz.de/10010362929

Trade protectionism and electoral outcome

Yu, Miaojie - In: The Cato journal : an interdisciplinary journal of … 29 (2009) 3, pp. 523-557

Persistent link: https://www.econbiz.de/10008651400

An agenda-setting model of electoral competition

Colomer, Josep Maria; Llavador, Humberto G. - In: SERIEs : Journal of the Spanish Economic Association 3 (2012) 1/2, pp. 73-93

This paper presents a model of electoral competition focusing on the formation of the public agenda. An incumbent government and a challenger party in opposition compete in elections by choosing the issues that will key out their campaigns. Giving salience to an issue implies proposing an...

Persistent link: https://www.econbiz.de/10009506454

Being the New York Times : the political behaviour of a newspaper

Puglisi, Riccardo - In: The B.E. journal of economic analysis & policy 11 (2011) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10009554584

Web 2.0 and politics : the 2008 US presidential election and an e-politics research agenda

Wattal, Sunil; Schuff, David; Mandviwalla, Munir; … - In: Management information systems : mis quarterly 34 (2010) 4, pp. 669-688

Persistent link: https://www.econbiz.de/10008748466

1
2
3
4
5
6
7
8
9
10
Next
Last