Purpose – The purpose of this paper is to examine the use of a positive country image (CI) by companies. First, it examines how organisations embed dimensions of a positive country image into their external marketing communications. Second, it examines the alignment between the countries’...

Purpose: This study aims to understand the values around which stakeholders of a place brand within a community can align. Design/methodology/approach: A content analysis of websites provided a description of region brands. In-depth interview data from representatives of two communal region...

This study examines the application of the co-evolution literature to strategic alliance formation in SME’s in the UK and Australia in two differing industries at different stages of the industry life-cycle. Extending the framework developed by Das and Teng (2002) and that of Wilson and Hynes...