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Consumer behaviour
27
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Brand management
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International marketing
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Steenkamp, Jan-Benedict E. M.
74
Geyskens, Inge
30
Dekimpe, Marnik G.
22
Gielens, Katrijn
14
Deleersnyder, Barbara
9
Jong, Martijn G. de
6
Kushwaha, Tarun
6
Wuyts, Stefan
6
Steenkamp, Jan-Benedict E.M.
5
Baumgartner, Hans
4
Gijsbrechts, Els
4
Kumar, Nirmalya
4
Steenkamp, Jan-Benedict
4
Alden, Dana
3
Batra, Rajeev
3
Fox, Jean-Paul
3
Heerde, Harald J. van
3
Kalaignanam, Kartik
3
Keller, Kristopher Oliver
3
Koll, Oliver
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Krishnan, Rekha
3
Raassens, Néomie
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Ter Braak, Anne
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Trijp, Hans van
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Tuli, Kapil R.
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Van de Gucht, Linda M.
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Cunha, Paulo V.
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Ewijk, Bernadette J. van
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Hofstede, Frenkel ter
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Lamey, Lien
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Maydeu-Olivares, Albert
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2
Wittink, Dick R.
2
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1
Burgess, Steven Michael
1
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1
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Journal of marketing research : JMR
13
Journal of marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
MSI reports : working paper series
6
Journal of retailing
5
Journal of the Academy of Marketing Science
5
European review of agricultural economics : ERAE
3
International Marketing Review
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Journal of international marketing
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of Business Research
2
Journal of management : JOM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Academy of Management journal : AMJ
1
Best practices in international marketing
1
Brand management ; Vol. 4
1
Business horizons
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing and finance
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 2
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
International marketing review
1
Journal of Consumer Research
1
Journal of Economic Psychology
1
Journal of Operations Management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Management Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
75
OLC EcoSci
15
RePEc
9
Other ZBW resources
4
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1
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
2
A review and evaluation of meta-analysis practices in management research
Geyskens, Inge
;
Krishnan, Rekha
;
Steenkamp, …
- In:
Journal of management : JOM
35
(
2009
)
2
,
pp. 393-419
Persistent link: https://www.econbiz.de/10003829969
Saved in:
3
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
4
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
5
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
6
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 399-426)
.
1998
Persistent link: https://www.econbiz.de/10001299875
Saved in:
9
Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van
- In:
European review of agricultural economics : ERAE
19
(
1992
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
Saved in:
10
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
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