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Service Recovery nach E-Servicefehlern

Michel, Stefan - In: Electronic Services, (pp. 321-340). 2002

Persistent link: https://www.econbiz.de/10001652826

Qualitätsunterschiede zwischen Dienstleistungen und Eigenleistungen (Prosuming) als Herausforderung für Dienstleister

Michel, Stefan - In: Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen, (pp. 71-86). 2000

Persistent link: https://www.econbiz.de/10001470234

Beschaffung von Dienstleistungen

Michel, Stefan - In: Handbuch Beschaffung : Strategien, Methoden, Umsetzung, (pp. 525-536). 2003

Persistent link: https://www.econbiz.de/10003141820

The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding

Maklan, Stan; Knox, Simon; Michel, Stefan - 2009

This case describes a strategic marketing dilemma facing Tayo Aderinokun, the cofounder and managing director (CEO) of the highly successful Guaranty Trust Bank (GTBank) of Nigeria. In its initial 15 years, GTBank has grown dramatically to become the most respected corporate bank in Nigeria,...

Persistent link: https://www.econbiz.de/10009463183

Bill it, kill it, or keep it free?

Ulaga, Wolfgang; Michel, Stefan - In: MIT sloan management review 60 (2019) 2, pp. 45-49

Persistent link: https://www.econbiz.de/10011980897

Pricing co-created value : an integrative framework and research agenda

Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183

Persistent link: https://www.econbiz.de/10012162440

Erschließen Sie ihrem Unternehmen neue Werte

Michel, Stefan - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 2, pp. 32-41

Persistent link: https://www.econbiz.de/10010484920

Implementierungshürden des Value Based Pricing

Michel, Stefan; Pfäffli, Patrick - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 5, pp. 26-31

Persistent link: https://www.econbiz.de/10003887533

Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?

Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327

Persistent link: https://www.econbiz.de/10003916596

Shaping, organizing, and rethinking service innovation : a multidimensional framework

Rubalcaba-Bermejo, Luis; Michel, Stefan; Sundbo, Jon; … - In: Journal of service management 23 (2012) 5, pp. 696-715

Persistent link: https://www.econbiz.de/10009666540