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During the period 2004-2012, the credit institutions in Romania which activated in a highly competitive environment needed to adapt themselves to the new environment characterized by austerity and uncertainty – associated with the persistence of the effects of the international financial and...
Persistent link: https://www.econbiz.de/10011198584
In a developing economy, like the one of Romania, frequent changes take place in all areas, including the banking market. The Romanian banking environment is frequently influenced by various factors. The article shows the changes that have taken place in the Romanian banking market during the...
Persistent link: https://www.econbiz.de/10008787446
The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the general marketing and following the appearance, separation and development of services marketing. The article shows the appearance, development and delimitation of the bank marketing...
Persistent link: https://www.econbiz.de/10008829719
development of banks is greatly based on their capacity to keep their clients and to create a favorable image for the future …
Persistent link: https://www.econbiz.de/10008556705
Banks and other financial services providers continuously claim to offer customer-oriented services, yet they still … focus on delivering products instead of providing solutions to their customers’ needs. For instance, banks offer business … customer processes becomes increasingly important for enhancing the competitiveness of banks. This paper will present the …
Persistent link: https://www.econbiz.de/10004984425
Banks have been selected in the Gulf Cooperation Council (GCC) countries in order to explore the impact of the nature and … organization have a great impact on performance measurement practices in different Islamic banks. …
Persistent link: https://www.econbiz.de/10011205859
The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers … cautious and they are more oriented to make comparisons among banks and services. …
Persistent link: https://www.econbiz.de/10008926976
The Small and Medium Enterprises (SMEs) represent an important target market for commercial Banks. In this respect … service model and if this hypothesis might be applicable for any commercial bank, irrespective of country/ region. Some banks …
Persistent link: https://www.econbiz.de/10010685440
Scope of the study: The study would try to throw some insights into the existing services provided by the banks and the … from the services offered by the banks. - To compare the level of perception and expectation of the services offered by the … banks. - To know which service quality dimension the bank is performing well and in which dimension it needs improvement …
Persistent link: https://www.econbiz.de/10010733836
characterized as a dynamic business environment in which banks encounter considerable difficulties to increase or at least to … maintain market share. Increasing the number of banks led, on the one hand to increased competition, and on the other hand has … increased standards that banks must meet to gain a net advantage in this area. Competition between banks is a factor that …
Persistent link: https://www.econbiz.de/10010733845