//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors affecting advertising...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
57,686
Konsumentenverhalten
54,710
Social Web
14,594
Social web
14,590
Social network
9,830
Soziales Netzwerk
9,732
Internet marketing
9,142
Online-Marketing
9,006
Relationship marketing
8,610
Beziehungsmarketing
8,563
Werbung
7,568
Advertising
7,392
Brand management
7,371
Markenführung
7,306
Theory
6,984
Theorie
6,972
Brand image
6,301
Markenimage
6,219
Werbewirkung
5,790
Advertising effects
5,776
Customer satisfaction
5,373
Kundenzufriedenheit
5,196
USA
5,194
Online-Handel
5,072
Online retailing
5,069
United States
5,067
Service quality
4,189
Dienstleistungsqualität
4,134
E-commerce
3,996
Electronic Commerce
3,971
Brand
3,770
Markenartikel
3,716
Structural equation model
3,522
Strukturgleichungsmodell
3,432
Viral marketing
3,389
Virales Marketing
3,388
Retail trade
3,366
Einzelhandel
3,328
Emotion
3,086
Unternehmensnetzwerk
3,037
more ...
less ...
Online availability
All
Undetermined
44,449
Free
7,711
Type of publication
All
Article
Book / Working Paper
50,359
Journal
343
Other
49
Database
1
Type of publication (narrower categories)
All
Article in journal
74,929
Aufsatz in Zeitschrift
74,929
Aufsatz im Buch
10,847
Book section
10,847
research-article
3,159
Conference paper
671
Konferenzbeitrag
671
Case study
585
Fallstudie
585
Article
281
review-article
267
Reprint
219
review
207
conceptual-paper
186
case-report
119
viewpoint
87
Collection of articles of several authors
70
Sammelwerk
70
Systematic review
70
Übersichtsarbeit
70
non-article
53
Rezension
39
Interview
38
Bibliografie enthalten
21
Bibliography included
21
Market information
18
Marktinformation
18
Mehrbändiges Werk
17
Multi-volume publication
17
technical-paper
14
Congress Report
12
Festschrift
9
Conference proceedings
6
Konferenzschrift
6
Biografie
3
Nachruf
3
back-matter
3
Biography
2
Hochschulschrift
2
Statistik
2
more ...
less ...
Language
All
English
86,111
German
4,371
Undetermined
2,598
French
333
Spanish
115
Italian
59
Portuguese
43
Romanian
15
Polish
14
Dutch
10
Czech
8
Russian
8
Croatian
7
Hungarian
7
Serbian
7
Bulgarian
3
Norwegian
3
Arabic
2
Danish
2
Finnish
2
Slovenian
2
Swedish
2
Bosnian
1
Lithuanian
1
Macedonian
1
Slovak
1
Albanian
1
more ...
less ...
Author
All
Han, Heesup
123
Gierl, Heribert
120
Mattila, Anna S.
109
Phau, Ian
107
Pelsmacker, Patrick de
96
Dwivedi, Yogesh Kumar
91
Khare, Arpita
80
Belk, Russell W.
76
Lusk, Jayson L.
76
Loureiro, Sandra Maria Correia
75
Herrmann, Andreas
72
Eisend, Martin
71
Grewal, Dhruv
71
Septianto, Felix
68
Laroche, Michel
66
Sarstedt, Marko
66
Walsh, Gianfranco
65
Nayga, Rodolfo M.
64
Jang, Soocheong
63
Paul, Justin
61
Bagozzi, Richard P.
60
Dens, Nathalie
57
Kaiser, Harry M.
56
Ko, Eunju
56
Pitt, Leyland F.
56
Ringle, Christian M.
56
Vrontis, Demetris
55
Diamantopoulos, Adamantios
54
Taylor, Charles Raymond
53
Hollebeek, Linda D.
52
Sharma, Piyush
52
Bauer, Hans H.
51
Chan, Kara
51
Goldsmith, Ronald E.
51
Law, Chun Hung Roberts
51
Thaichon, Park
51
Foxall, Gordon R.
50
Wiedmann, Klaus-Peter
50
Wong, IpKin Anthony
50
Dennis, Charles
48
more ...
less ...
Institution
All
ToKnowPress
5
Keleti Károly Gazdasági Kar, Óbudai Egyetem
4
University of Western Sydney
3
College of Law and Business
2
Northeastern Agricultural and Resource Economics Association - NAREA
2
Palgrave Macmillan
2
School of Marketing and International Business
2
Anheuser-Busch, Inc.
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
COVID-19-Consumer Law Research Group
1
Chartered Insurance Institute
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Bundesbank
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesregierung
1
Dialog Marketing Competence Center <Kassel>
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Europäische Kernenergieagentur
1
Federal Trade Commission
1
Harvard Business Review Press
1
INFER, International Network for Economic Research
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Princeton University Press
1
USDA, ERS
1
University of Newcastle
1
University of the Philippines Mindanao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,529
Journal of retailing and consumer services
2,032
International journal of hospitality management
845
Psychology & marketing
784
International journal of consumer studies
777
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Technological forecasting & social change : an international journal
572
Management science : journal of the Institute for Operations Research and the Management Sciences
534
Journal of advertising research
531
European Journal of Marketing
509
Journal of Consumer Marketing
483
Tourism management : research, policies, practice
473
European journal of marketing : EJM
447
Journal of marketing research : JMR
436
Asia Pacific journal of marketing and logistics
432
Journal of business ethics : JOBE
420
Journal of marketing communications
413
The journal of product & brand management
409
Journal of travel and tourism marketing
407
Journal of marketing
405
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
399
Journal of marketing management : MM
389
The journal of brand management : an international journal
388
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
386
Cogent business & management
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Industrial marketing management : the international journal for industrial and high-tech firms
356
Journal of the Academy of Marketing Science
348
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
337
International journal of advertising : the quarterly review of marketing communications
333
Journal of advertising : official publication of the American Academy of Advertising
333
Journal of retailing
326
International journal of contemporary hospitality management
320
Journal of fashion marketing and management
307
International journal of advertising : the review of marketing communications
305
Journal of consumer behaviour : an international research review
304
Young consumers : insight and ideas for responsible marketers
304
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
302
more ...
less ...
Source
All
ECONIS (ZBW)
87,682
Other ZBW resources
4,180
RePEc
1,432
EconStor
282
BASE
99
OLC EcoSci
40
USB Cologne (business full texts)
3
more ...
less ...
Showing
1
-
10
of
93,718
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
on social network sites : a structural equation modelling approach
Saxena, Anant
;
Khanna, Uday
- In:
Vision : the journal of business perspective
17
(
2013
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
Saved in:
2
Structural equation modelling of customer attitudes towards social network
advertising
: a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
3
Perceptions and attitude toward
advertising
on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
4
Factors affecting attitudes and behavioural intention towards social networking
advertising
: a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
5
Social networks : usage intensity and effects on personalized
advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
6
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
7
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
8
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
9
A framework for enhancing the influence of Facebook
advertising
: the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
10
Empirical study on perceived value and attitude of millennials towards social media
advertising
: a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->