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Print advertising
420
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418
Advertising effects
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122
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115
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Mulken, Margot van
6
Reid, Leonard N.
6
Mogaji, Emmanuel
5
Sonnac, Nathalie
5
Zotos, Yorgos
5
Chattopadhyay, Tuhin
4
Gabszewicz, Jean Jaskold
4
Gierl, Heribert
4
Hatzithomas, Leonidas
4
Kaiser, Ulrich
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Pieters, Rik
4
Torres, Ivonne M.
4
Tsichla, Eirini
4
Wedel, Michel
4
Carlson, Les
3
Chandra, Ambarish
3
Cutler, Bob D.
3
Dahlén, Micael
3
Depken, Craig A.
3
Dewenter, Ralf
3
Dianoux, Christian
3
Foltin, L. Craig
3
Gröppel-Klein, Andrea
3
Hornyak, Martin J.
3
Javalgi, Rajshekhar
3
King, Karen Whitehill
3
Laroche, Michel
3
Laussel, Didier
3
Lepkowska-White, Elzbieta
3
Linhart, Zdenek
3
Margariti, Kostoula
3
Neijens, Peter C.
3
Olbrich, Rainer
3
Olsen, G. Douglas
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Rosengren, Sara
3
Shanahan, Kevin J.
3
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Journal of advertising research
20
International journal of advertising : the quarterly review of marketing communications
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of advertising
6
Journal of marketing research : JMR
6
Journal of consumer behaviour : an international research review
4
Journal of global marketing
4
Journal of marketing theory and practice
4
Journal of media business studies
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
American Journal of Business
3
Challenges in an age of dis-engagement
3
Designing and communicating experience
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Psychology & marketing
3
The journal of industrial economics
3
The journal of services marketing
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Academy of Management journal : AMJ
2
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ECONIS (ZBW)
464
RePEc
8
Other ZBW resources
7
EconStor
2
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481
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1
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
Saved in:
2
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
3
The role of emotion in processing advertising
Percy, Larry
- In:
Advertising theory
,
(pp. 69-84)
.
2012
Persistent link: https://www.econbiz.de/10009526921
Saved in:
4
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
5
Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle
;
Barnes, Donald C.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
Saved in:
6
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
Saved in:
7
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
8
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
9
Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana
;
Crouch, Roberta
;
Ilicic, Jasmina
- In:
Making a difference through marketing : a quest for …
,
(pp. 99-115)
.
2016
Persistent link: https://www.econbiz.de/10011531372
Saved in:
10
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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