of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …

and innovations. In this respect, the innovation competency of design consulting firms is unprecedentedly regarded as a … deciding competitive edge. This study examines the effects of design innovation competencies as personal innovation competency …, organizational innovation competency, and technological innovation competency on the competitiveness of the design outsourcing …

-intensive business services (KIBS) and explore which features of KIBS use are associated with better innovation outcomes. Design …/methodology/approach - Clusters and regression analyses were used to analyze data from the national innovation survey (PINTEC) from 2014. Findings … which firms that interact with KIBS providers also have better innovation performance and offer more innovative offerings …