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Marketing in a digital world
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Marketing management
9,451
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9,450
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8,320
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7,682
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6,989
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2,693
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1,634
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1,508
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1,258
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1,184
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1,181
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1,178
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1,162
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1,119
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1,115
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997
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920
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Homburg, Christian
42
Kumar, V.
42
Vrontis, Demetris
42
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39
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37
Parida, Vinit
37
Kraus, Sascha
33
Mitev, Ariel Zoltán
32
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31
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29
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27
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27
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27
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27
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26
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26
Melewar, T. C.
26
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24
Horváth, Dóra
24
Kenesei, Zsófia
24
Morgan, Neil A.
24
Ratten, Vanessa
24
Neulinger, Ágnes
23
Thrassou, Alkis
23
Calantone, Roger J.
22
Esch, Franz-Rudolf
22
Kaiser, Harry M.
22
Kotler, Philip
22
Leeflang, Peter
22
Pitt, Leyland F.
22
Brettel, Malte
21
Hanssens, Dominique M.
21
Kitchen, Philip J.
21
Lindgreen, Adam
21
Reinecke, Sven
21
Schnitkey, Gary
21
Schultz, Don E.
21
Simon, Hermann
21
Verhoef, Peter C.
21
Brorsen, B. Wade
20
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Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
74
University of Western Sydney
19
Farm Foundation
13
University of the Philippines Mindanao
12
College of Law and Business
8
School of Marketing and International Business
8
Agricultural Economics Association of Georgia - AEAG
6
Keleti Károly Gazdasági Kar, Óbudai Egyetem
6
ToKnowPress
5
College of Business
4
Princeton University Press
4
Centre for Industry and Innovation Studies
3
University of Newcastle
3
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
2
International School for Social and Business Studies, Celje, Slovenia
2
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2
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
2
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1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
1
Australian and New Zealand Marketing Academy Conference 29 Nov.-1 Dec. 2004 Wellington, N.Z.
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Department of Economics, Brown University
1
Department of Economics, University College London and Tel Aviv University
1
Deutschland / Bundesministerium für Verkehr und Digitale Infrastruktur / Wissenschaftlicher Beirat
1
Dialog Marketing Competence Center <Kassel>
1
European Applied Research Conference 14-18 Jun. 2004 Edinburgh, Scotland
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU, Brüssel
1
Faculty of Agricultural Economics and Rural Sociology, Bangladesh Agricultural University
1
Fernuniversität <Hagen> / Lehrgebiet Betriebswirtschaftslehre, insbesondere Operations Research
1
Foundation for Organisational Research and Education
1
Georgia State University
1
Ho Chi Minh City University of Technology
1
IMP Project Group. Conference 22nd 7-9 Sep. 2006 Milan, Italy
1
Institut Arbeit und Technik <Gelsenkirchen>
1
Institut der Wirtschaftsprüfer in Deutschland / IDW Arbeitsgruppe "Prüfung von KI"
1
Intargia GmbH
1
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Journal of business research : JBR
591
Industrial marketing management : the international journal for industrial and high-tech firms
345
Technological forecasting & social change : an international journal
257
Journal of strategic marketing
209
Journal of Food Distribution Research
208
European journal of marketing : EJM
185
Journal of marketing management : MM
171
Journal of the Academy of Marketing Science
148
Journal of marketing
143
The journal of business & industrial marketing
140
Management Science
132
Journal of Agricultural and Applied Economics
130
Management science : journal of the Institute for Operations Research and the Management Sciences
130
Finance research letters
121
Journal of retailing and consumer services
112
Journal of marketing communications
107
Marketing intelligence & planning
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Business horizons
96
International Food and Agribusiness Management Review
94
HMD : Praxis der Wirtschaftsinformatik
88
Journal of open innovation : technology, market, and complexity
88
European research studies
84
Journal of marketing education : JME
83
Amber Waves
80
Journal of digital banking
79
Cogent business & management
78
Marketing theory
78
farmdoc daily
74
International journal of production research
73
The marketing review
73
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
72
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International journal of production economics
70
Marketing : ZFP ; journal of research and management
70
Journal of advertising research
67
Journal of business ethics : JOBE
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
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ECONIS (ZBW)
21,928
RePEc
2,807
BASE
920
EconStor
283
Other ZBW resources
40
USB Cologne (business full texts)
30
OLC EcoSci
3
ArchiDok
1
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date (oldest first)
1
Aggressive implementation of
digitization
in the modern business
Gijić, Nebojša
;
Dimitrijević, Oliver
;
Jović, Adriana
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
60
(
2014
)
4
,
pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
The digital transformation of the
marketing
department : how
marketing
executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas
- In:
Transfer : Zeitschrift für Kommunikation und …
65
(
2019
)
2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
Saved in:
4
Marketing
digital offerings is different : strategies for teaching about digital offerings in the
marketing
classroom
Roberts, Scott D.
;
Micken, Kathleen S.
- In:
Journal of education for business
90
(
2015
)
2
,
pp. 96-102
Persistent link: https://www.econbiz.de/10011302217
Saved in:
5
Digital
marketing
Baykal, Mehmet
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 135-155)
.
2017
Persistent link: https://www.econbiz.de/10011887961
Saved in:
6
The challenge of digital
marketing
Wind, Jerry
;
Mahajan, Vijay
- In:
Digital marketing : global strategies from the world's …
,
(pp. 3-25)
.
2001
Persistent link: https://www.econbiz.de/10001599854
Saved in:
7
Contactless
marketing
management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
8
The role of digital
marketing
in sustainable
marketing
: using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
Saved in:
9
Leading digital transformation through an Agile
Marketing
Capability : the case of Spotahome
Moi, Ludovica
;
Cabiddu, Francesca
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
Saved in:
10
The role of digitalization in SMEs' strategy development : the case of Sweden
Fjellström, Daniella
;
Osarenkhoe, Aihie
;
Pettersson, Tobias
-
2020
Persistent link: https://www.econbiz.de/10012405896
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