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Understanding flooding events in Ghana : a social marketing and self-determination theory perspective

Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Amoakoh, … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 534-555

Persistent link: https://www.econbiz.de/10013440620

Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana

Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225

Persistent link: https://www.econbiz.de/10010490404

Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Tweneboah-Koduah, Ernest Yaw; Owusu-Frimpong, Nana - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 241-260

Persistent link: https://www.econbiz.de/10010439322

Innovation and organizational development : the role of organizational leadership

Anning-Dorson, Thomas; Odoom, Raphael; Acheampong, George; … - In: African journal of economic and management studies : AJEMS 8 (2017) 3, pp. 338-351

Persistent link: https://www.econbiz.de/10011786639

Determinants of customer switching behaviour : evidence from the non-bank financial institutions in Ghana

Tweneboah-Koduah, Ernest Yaw; Mann, Victoria; Quaye, … - In: International journal of services, economics and management 8 (2017) 4, pp. 268-286

Persistent link: https://www.econbiz.de/10011971804

Behavioral change communications on malaria prevention in Ghana

Tweneboah-Koduah, Ernest Yaw; Braimah, Mahama; Otuo, … - In: Health marketing quarterly 29 (2012) 2, pp. 130-145

Persistent link: https://www.econbiz.de/10009572289

Political marketing strategies in Africa : expert opinions of recent political elections in Ghana

Hinson, Robert; Tweneboah-Koduah, Ernest Yaw - In: Journal of African business 11 (2010) 2, pp. 201-218

Persistent link: https://www.econbiz.de/10008702028

The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana

Narh, Linda; Odoom, Raphael; Mahmoud, Mahmoud Abdulai; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 318-332

Persistent link: https://www.econbiz.de/10014326925

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana

Coffie, Isaac Sewornu; Tweneboah-Koduah, Ernest Yaw; … - In: International review on public and non-profit marketing 21 (2024) 1, pp. 177-196

Persistent link: https://www.econbiz.de/10014501197