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Consumer behaviour
38
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35
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32
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Eisend, Martin
146
Kuß, Alfred
16
Rosengren, Sara
8
Tarrahi, Farid
8
Kuss, Alfred
6
Küster-Rohde, Franziska
6
Knoll, Silke
5
Koch, Jochen
5
Petermann, Arne
5
Apaolaza, Vanessa
4
Brexendorf, Tim Oliver
4
Evanschitzky, Heiner
4
Hartmann, Patrick
4
Rößner, Anna
4
Schmidt, Susanne
4
Schuchert-Güler, Pakize
4
Tomczak, Torsten
4
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Langner, Tobias
3
Möller, Jana
3
Steinhagen, Josefine
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Bayón, Tomás
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Calantone, Roger J.
2
Dens, Nathalie
2
Ivanov, Lachezar
2
Jacoby, Jacob
2
Jäger, Tilmann
2
Langer, Alexandra
2
Lennerts, Silke
2
Mandler, Timo
2
Mühlmeier, Silke
2
Pelsmacker, Patrick de
2
Pick, Doreén
2
Reijmersdal, Eva A. van
2
Sauer, Nicola E.
2
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Institut für Marketing <Berlin>
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International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
11
International journal of advertising : the review of marketing communications
8
Journal of the Academy of Marketing Science
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Journal of current issues and research in advertising : JCIRA
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Marketing letters : a journal of research in marketing
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing : journal of research and management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
Cutting edge international research
1
Der Volks- und Betriebswirt : Vub ; offizielles Organ des Bundesverbandes Deutscher Volks- und Betriebswirte (bdvb) e.V.
1
Electronic Services
1
European management journal
1
Finanzierung, Investition und Entscheidung : einzelwirtschaftliche Analysen zur Bank- und Finanzwirtschaft ; Prof. Dr. Michael Bitz zum 65. Geburtstag gewidmet ; [Festschrift für Michael Bitz]
1
Freie Universität Berlin - Marketing-Department - Arbeitspapiere
1
Handbook of research on international advertising
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
122
OLC EcoSci
27
RePEc
7
EconStor
4
USB Cologne (business full texts)
2
Other ZBW resources
2
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Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
2
Konsum und Konsumklima
Kuß, Alfred
;
Eisend, Martin
-
2007
Persistent link: https://www.econbiz.de/10003433104
Saved in:
3
Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra
;
Eisend, Martin
;
Kuss, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
Saved in:
4
Neuere Ansätze für Prognosen im Marketing
Kuss, Alfred
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
22
(
1976
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10002386908
Saved in:
5
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
6
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
7
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
8
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
9
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
10
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
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