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Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product

Thomas, Sujo; Jadeja, Ashwin; Vaghela, Krishnaba; … - In: International review on public and non-profit marketing 19 (2022) 4, pp. 691-708

Persistent link: https://www.econbiz.de/10013483765

Investigating interactive marketing technologies : adoption of augmented/virtual reality in the Indian context

Thomas, Sujo - In: International journal of business competition and … 7 (2021) 3, pp. 214-230

Persistent link: https://www.econbiz.de/10012596143

Determinants of cause-related marketing participation intention : the role of consumer knowledge, cause scope and donation proximity

Thomas, Sujo - In: Journal of nonprofit & public sector marketing 35 (2023) 2, pp. 194-214

Persistent link: https://www.econbiz.de/10014234447

Online grocery retailing – exploring local grocers beliefs

Kureshi, Sonal; Thomas, Sujo - In: International Journal of Retail & Distribution Management 47 (2019) 2, pp. 157-185

Purpose: The purpose of this paper is to understand the beliefs of local grocery retailers about online grocery retailing. Using the theory of planned behavior (TPB), the study explores the outcome, normative and control beliefs held by the local grocers about online grocery retailing which...

Persistent link: https://www.econbiz.de/10012071767

Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context

Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373

Persistent link: https://www.econbiz.de/10011715078

Thomas, Sujo; Kureshi, Sonal; Vatavwala, Sanket - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 488-516

Persistent link: https://www.econbiz.de/10012312842

Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective

Thomas, Sujo; Kureshi, Sonal - In: International review on public and non-profit marketing 17 (2020) 2, pp. 225-236

Persistent link: https://www.econbiz.de/10012292855

A study of cause related marketing initiatives and consumer insights : evidences from the Indian context

Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130

Persistent link: https://www.econbiz.de/10011567418

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289

Persistent link: https://www.econbiz.de/10012203476

Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations

Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51

Persistent link: https://www.econbiz.de/10012505423