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91
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
92
Tennis superstars : the relationship between star status and demand for tickets
Chmait, Nader
;
Robertson, Sam
;
Westerbeek, Hans
;
Eime, …
- In:
Sport management review
23
(
2020
)
2
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012295149
Saved in:
93
Female spectators as customers at National
Football
League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
94
The effects of using pre-elite
athletes
as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
95
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
96
An examination of the impact of player transgressions on
sponsorship
b2b relationships
Westberg, Kate
;
Stavros, Constantino
;
Wilson, Bradley
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
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97
Perceived trade-off between education and
sports
career : evidence from professional
football
Schmidt, Sascha Leonard
;
Torgler, Benno
;
Jung, Verena
- In:
Applied economics
49
(
2017
)
29
,
pp. 2829-2850
Persistent link: https://www.econbiz.de/10011819742
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98
Sports
sponsorship
effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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99
Which
sport
sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
100
Sponsor response strategies for avoiding negative brand image effects in a
sponsorship
crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian
;
Flöter, Thomas
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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